Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for account-based marketing that deciding between what’s worthy of investment and what’s not can be daunting. To get a sense of what is actually […] The post Demandbase’s Alicia Hale Details AI’s Role in ABM appeared first on Demand Gen Report.
