Why Reviews Matter in Local SEO When a customer searches “near me,” the businesses that appear in Google’s coveted local pack aren’t chosen at random. Google looks at three factors: relevance, distance, and prominence. While distance is fixed, prominence is largely determined by signals like links, citations, and—critically—reviews. In fact, review signals make up about… Continue Reading How Reviews Impact Local SEO (And What to Do About It) The post How Reviews Impact Local SEO...
