China’s marketing landscape is a paradox 2025. “On one hand, 56% of advertisers say brand-building is the key to long-term growth. On the other? 53% admit they’ re slashing brand budgets to fund short-term, performance-driven campaigns. “explained Marcus Zhan, Director of GMA operation. This is what local marketers call “品效割裂” the brand-performance divide. And it’s...
