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IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV
https://www.beet.tv/2025/09/ipg-mediabrands-holly-yonosko-brands-must-abandon-vanity-metrics.html
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artificial intelligence
metrics
measurement
ipg mediabrands
ipg
holly yonosko
acxiom
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AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actiona...
