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Inside the Post Search Era of Pay-to-Participate Public Relations
https://www.prnewsonline.com/inside-the-post-search-era-of-pay-to-participate-public-relations/
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audience engagement
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p2p
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ai search
media budget
media investments
The key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.
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