In this week's PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI. The post PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content appeared first on PRNEWS.| PRNEWS
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.| PRNEWS
Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…| C-suite Blueprint
Let's analyse why is Spotify launching its new messaging feature and why now?| ProcessOne
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning. The post Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age appeared first on PRNEWS.| PRNEWS
This week's PR Roundup examines the decision of staying silent during crisis—such as Home Depot's current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. The post PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle appeared first on PRNEWS.| PRNEWS
The biggest mistake in B2B messaging is copying consumer brands. I know. Who doesn’t want to be inspirational like Nike? Who doesn’t want to influence buyers with a strong mission like Patagonia’s? But think about it. These are consumer brands. They sell commoditized products. A jacket is a jacket. No matter what brand you buy… Continue reading Why Nike Can Get Away With ‘Just Do It’ and Your B2B Brand Can’t The post Why Nike Can Get Away With ‘Just Do It’ and Your B2B Brand...| Frontera
If you wanted a case study in why so many Americans believe the system is rigged, you couldn’t script it better than what’s happening in Texas right now, according to Lee Carter in this opinion piece for FoxNews.com. The post Lee Carter: Opinion piece on Foxnews.com appeared first on maslansky+partners.| maslansky+partners
Lee Carter says that the path is now clear—if the Democratic party is willing to learn from its own, and from its greatest rival.| maslansky+partners
Stop losing prospects to confusing jargon. Discover Emma Stratton's proven framework for writing clear, punchy B2B messaging that actually converts leads.| TinyTechGuides
I recommend a new book about marketing and positioning your brand, called The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling – And What to Do About It. Written by marketing professors Allen Weiss, Ph.D., and Debbie J. MacInnis, Ph.D., the book is chock full of marketing zingers that too often ring true: … Continue reading "Marketers Focus on Benefits to Position Brands" The post Marketers Focus on Benefits to Position Brands appeared first on Crystal Clear Co...| Crystal Clear Communications
Social proof doesn't sell — it reassures. Here’s how most B2B brands get this backward in their messaging and how to fix it:| Frontera
Is there room for a third political party in America? A lot of people are asking that question since Elon Musk announced his idea for the America Party. Michael Maslansky shared his views recently on Fox News. The post Michael Maslansky on Fox News: Is there room for a third party in America? appeared first on maslansky+partners.| maslansky+partners
Michael Maslansky shares how Musk’s idea for an “America Party” is a case study in how NOT to build trust through language.| maslansky+partners
The words you use matter. Messaging isn’t just about sounding clever. It’s about making a real connection with the people most likely to buy.| Hivehouse Digital
Product Marketing Director Melissa Burroughs reveals how generative AI redefines marketing's strategic core while elevating human judgment. Discover why executives need PMMs with deeper expertise, sharper prioritization skills, and stronger collaboration capabilities to balance AI efficiency with brand authenticity.| TinyTechGuides
Hey friends, I'd love to hear your thoughts—hit reply and say hi! I've been thinking about this for a while: As social networks become algorithm networks, followers lose all their value, and group messaging becomes the new social graph, what changes? Why the Next| Shane Mac
You can’t differentiate your brand by using what’s expected. Let me explain with an example. Go to 20 management consultancy firm websites. You’ll see that they claim to be different by providing high-quality work. Or by bragging about years of experience. Go to 20 CRM software websites. You’ll see that they claim to be different… Continue reading Points of Parity: Why Saying What Buyers Expect Never Makes Your Brand Stand Out The post Points of Parity: Why Saying What Buyers Expect...| Frontera
Dark Shows 2: This Time It's Personal.| Mythcreants
Can fantasy move past its crush on kings?| Mythcreants
Lessons from The Umbrella Academy, Preacher, and The Boys.| Mythcreants
If you ever used the IBM MQ Docker image provided by IBM, you might have encountered the problem that JMSToolBox is not able to connect to the broker using any user. In this blog post we will show you a simple setup to fix this problem and some additional tips for troubleshooting.| ConSol Blog
Lee Carter reflects on how in moments of crisis—like the recent strikes on Iran nuclear sites—language is not just a reflection of reality, but a force that shapes it.| maslansky+partners
Public relations is a very useful tool for an organization making its case in the public forum, especially when confronting another organization with conflicting values. In this case, I will explore the opportunity for using public relations concepts in defending a historical society against the desire of a group of property developers who wish to … Continue reading ROPE Process in Consumer Relations→ The post ROPE Process in Consumer Relations appeared first on Schadone.com.| Schadone.com
That model is no longer good enough. The modern marketer works in a world where attention spans are short, algorithms determine what is relevant, and customers have more influence.| MarTech Series
Crafting a persuasive message involves more than slapping some random words and ideas on a flip chart and calling it a done deal. I published the position paper “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public” to introduce a model for message creation. Eleven […]| C-suite Blueprint
Why do many B2B brands struggle to get their message across? Why is their value lost in translation? Here’s one reason. Many executives confuse messaging with copywriting. But messaging isn’t just about beautiful words. It’s about making decisions. It’s about clarity. Most B2B brands skip straight to copy and content, without building the structure beneath… Continue reading 7 Rules to Build Messaging That Actually Influences Your Buyers The post 7 Rules to Build Messaging That Actua...| Frontera
Why B2B brands use unnatural words to describe what they do, what causes it, and why you need clarity first to convey your value:| Frontera
Retail is transforming at an unprecedented pace. From AI-driven personalization engines to cashier less checkout and immersive in-store experiences, technology| Retail Technology Insider
Partner Ben Feller shares how a simple moment with his son sparks a powerful call to reshape the way we talk about modern fatherhood.| maslansky+partners
Sometimes your best brand story isn’t the one you think it should be. It’s one of your throwaway stories; an informal anecdote everybody else loves, but you don’t think twice about. I’ll explain. I recently stopped by a pet food store. Outside sat a brand representative at a table full of a type of cat […]| LEVY INNOVATION
On May 29, 2025, the Yale Center for Environmental Communication hosted a conversation moderated by YPCCC Director Dr. Anthony Leiserowitz with Philip Newell from Climate Action Against Disinformation, Cristina López from Graphika, and Dr. Sander van der Linden from the […] The post Understanding & Countering Climate Change Misinformation and Disinformation appeared first on Yale Program on Climate Change Communication.| Yale Program on Climate Change Communication
Learn about intersectional pride, how to celebrate it, and how your organization can be an ally during Pride Month & all year round.| Big Sea
Apple's iOS 26 software could enhance the iPhone's built-in Messages app with new capabilities, including polls and automatic translation.| iDownloadBlog.com
As we move ever closer to legislation that will significantly curtail the federal funds that flow to states, communities, and individuals for health and wellbeing, it’s vital that voices in the movement for health equity speak up consistently and effectively. Harmonized framing is one of our most powerful forms of resistance in this moment — […]| Berkeley Media Studies Group
You wouldn’t know it from news coverage, but U.S. residents are more united on many issues than we realize — even seemingly controversial ones. For example, recent research found that more than 80% of us support diversity, equity, and inclusion, and want to help end divisiveness. However, we mistakenly believe that only 55% of people […] The post The ‘spiral of silence’ makes us think we’re more divided than we are. Here’s how to break it. appeared first on Berkeley Media Studie...| Berkeley Media Studies Group
In responding to the executive order on drug pricing, pharma companies have a chance to redefine their narrative.| maslansky+partners
Author’s note: This blog was originally written in 2014 and was updated in 2020 to reflect current information and practices. Creating clarity and consistency in your organization’s communications assists your audiences to better understand your mission, strategies and activities. In previous posts I discussed elements to include when developing your brand guidelines and items to provide… Read More » Author information Angela de Burger Angela de Burger is a communications professional...| Nonprofit MarCommunity
Author’s note: This blog was originally written in 2014 and was updated in 2020 to reflect current information and practices. Your nonprofit does important work, serves people with needed programs and services, and enriches your community through the efforts of dedicated volunteers and staff members. Yet you feel your organization’s public profile isn’t as compelling… Read More » Author information Angela de Burger Angela de Burger is a communications professional who is passionately...| Nonprofit MarCommunity
Do you know what messages to share during a crisis? As a nonprofit marketer and communicator, how you communicate in difficult times can make or break your organization’s future success. If your messages are shared quickly yet thoughtfully, you can rally your donors and dissuade your skeptics. Conversely, a response that’s overdue or disjointed may… Read More » Author information Allison Weber Freelance Professional Writer and Storyteller at Allison Weber Consulting Allison Weber is pa...| Nonprofit MarCommunity
In this landscape, nonprofits have one major advantage—their work centers on impact and fuels change, two things that people care deeply about. The post Cut Through the Noise: 3 Creative Ways Nonprofits Can Communicate Their Mission with Heart and Clarity appeared first on JGA Counsel.| JGA Counsel
As fundraisers, we often ask others to give their time, talent, and treasure to support causes that matter. But how often do we truly embrace those roles ourselves? The post Three Mistakes to Avoid with Your Fundraising Data appeared first on JGA Counsel.| JGA Counsel
As fundraisers, we often ask others to give their time, talent, and treasure to support causes that matter. But how often do we truly embrace those roles ourselves? The post Why Fundraisers Should Volunteer as Board Members and Be Donors appeared first on JGA Counsel.| JGA Counsel
Nonprofits should seek answers to key questions when planning large fundraising campaigns The post How Your Strategic Plan Can Elevate Your Messaging and Inspire Donors appeared first on JGA Counsel.| JGA Counsel
In today’s oversaturated info space, brands more than ever need to foster authentic relationships with customers, offering them meanings, values, and genuine connection rather than just products and services. This knowledge of your audience and on-level communication is difficult enough in one market. When you need to transplant all this intricate system onto new soil, […] The post Why brand localization matters: connecting with global audiences appeared first on How Brands Are Built.| How Brands Are Built
With President Trump and RFK Jr’s focus on pharma and health, companies need to engage; they need to be telling the right pharma story.| maslansky+partners
People are angry. From DEI to tariffs and rising prices, companies need to understand how to respond & communicate in this new "age of rage."| maslansky+partners
Agtech companies should seize this moment to refine their messaging strategy, enhance policy media engagement and position as key influencers.| RH Strategic
Five steps companies can take that will allow them to continue to work towards their DEI goals while mitigating the risk.| maslansky+partners
The post 5 ways you can refine B2B tech messaging appeared first on B2B Messaging & Positioning Consultancy | Punchy.| B2B Messaging & Positioning Consultancy | Punchy
The post 3 simple exercises to strengthen B2B messaging appeared first on B2B Messaging & Positioning Consultancy | Punchy.| B2B Messaging & Positioning Consultancy | Punchy
The post 5 tips to unscramble your B2B tech messaging appeared first on B2B Messaging & Positioning Consultancy | Punchy.| B2B Messaging & Positioning Consultancy | Punchy
Have you ever been stuck deciding between SQS, SNS, Kinesis Streams, and EventBridge? Struggled to pick the right one for your use case? If the answer is "yes", I've got you covered with a simple decision tree to help you make the right decision.| Better Dev
The simplicity of setting up a Kinesis trigger for a Lambda function may be deceptive. There are pitfalls that can cause problems we will spot only later, in the production environment. I learned about some of them the hard way, so let's say I speak from the experience.| Better Dev
AWS can overwhelm with the number of services. Especially if multiple services seem to do a very similar job. Let's look at the cloud-native AWS messaging services – the SQS, SNS, Kinesis, and EventBridge. What are the differences and when to use which one?| Better Dev
This 1-2-3 playbook will help establish a strong foundational communications strategy that can adapt and grow with your brand over the next four years.| RH Strategic
How do you deal with read models being out of sync with the actual system state? In other words, how do you deal with the specter of Eventual Consistency?| Erik Heemskerk
How does one query over data in an Event-Sourced system? We examine ways not to and the solution: CQRS. What is it and how do you make it work?| Erik Heemskerk
In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power […] The post Customers ignoring your outreach? Make sure your message aligns with their journey appeared first on Cerebral Selling.| Cerebral Selling
Google Pub/Sub is a managed messaging platform providing a scalable, asynchronous, loosely-coupled solution for communication between application entities. It centers around the concept of a Topic (queue). A Publisher can put messages on the Topic, and a Subscriber can read messages from the Subscription on a Topic. In this article, I will first use the ... GCP: publishing and reading from Google PubSub Topic using Python client libraries| Fabian Lee : Software Engineer
Customers are ignoring your pitch is because you're leading with products and they care about problems. Here's how to connect the two.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
Strategic media planning for B2B requires a holistic strategy that encompasses the buyer’s journey and uses the right mix of channels to achieve results.| Elevation Marketing
Insights from B2B marketing experts about fine-tuning websites for better conversion rates by leveraging the interplay of psychology and UX| Elevation Marketing
Democrats had a big challenge for this year's DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.| maslansky+partners
Dive into our journey of improving in-app translation experience amidst a post-COVID tourism boom. Discover how we overcame language detection hurdles, crafted an in-house translation model, and implemented stringent quality checks, all while maintaining cost efficiency.| Grab Tech
Powering Democracy: Leveraging Tech to Secure Victory In November In just 26 hours, we all witnessed the seamless transition from the Biden campaign to the Harris campaign. President Biden made a deeply personal decision in service of our democracy and as a result, we have a new candidate – a much younger woman of color, […]| Higher Ground Labs
Anyone in the world can now send free global payments with a private and secure text message. This is just the beginning of individuals having more control, privacy, and ownership over their assets, identity, and now communication. I'm thrilled to announce that Coinbase Wallet is now part of the XMTP| Shane Mac
Partner Keith Yazmir shares insights on why selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.| maslansky+partners
The “message box” technique is a fun, fast way to create a compelling elevator pitch for your new product or service. For the month of March, this new online course is available for free. Designed for busy product managers and marketers, this course offers a practical and powerful way to work with your team to […]| Marketing Campaign Development Blog
Executives and sales reps continue to struggle with the best way to present their company to new prospects. Especially if you are part of an early stage company, your personal and professional credibility are on the line. Unfortunately, the most common first slides I see in the obligatory corporate pitch are about technology. There is a much, much better […]| Marketing Campaign Development Blog
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat.| maslansky+partners
In this episode, we delve into the pharmaceutical industry's enduring reputation struggles and propose strategies for reshaping the industry's narrative.| maslansky+partners
Una guía de mensajes Heartwired para personas que trabajan para promover la aceptación equitativa de la vacuna COVID-19 The post Generar confianza, responder dudas e inspirar seguridad en las vacunas contra el COVID-19 appeared first on Heartwired.| Heartwired
A Heartwired messaging guide for people working to advance equitable COVID-19 vaccine uptake The post Building trust, answering questions and inspiring confidence in COVID-19 vaccines appeared first on Heartwired.| Heartwired
A new messaging guide for those working to support family, friends and neighbors who care for young children The post A Labor of Love appeared first on Heartwired.| Heartwired
People don't just love the ocean, they are heartwired to love the ocean. The post Heartwired to Love the Ocean appeared first on Heartwired.| Heartwired
Las personas no solo aman el océano, están encantadas de amar el océano. The post Heartwired Para Amar el Océano appeared first on Heartwired.| Heartwired
Picture Susan: a woman sitting in front of her computer at home on Long Island, New York. Stirring her tea, she eagerly navigates to the homepage of a grassroots organization in her community that helps families with The post How Donors Decide: Lessons From a Year of Exploring Donor Attitudes on Long Island appeared first on Heartwired.| Heartwired
FLOSS alternative for Whatsapp.| Random Ramblings
MicroProfile Reactive Messaging 3.0 introduces a number of new features and changes from MicroProfile Reactive Messaging 1.0, including negative acknowledgments, emitters, and backpressure support. In MicroProfile Reactive Messaging 1.0, messages could be only positively acknowledged. If a problem existed with the payload or if exceptional behavior occurred, no mechanism was... The post Negative acknowledgment and more for MicroProfile Reactive Messaging in Open Liberty 24.0.0.2 appeared firs...| MicroProfile
What Happened Twitter is adding a new feature to Direct Messages (DM) to make it a better customer support tool for brands. Now, when brands manage their Twitter DM through Twitter’s API, they can send call-to-action buttons via direct messages that, when clicked, can direct people to visit a specific site, post a pre-written tweet, […] The post Twitter Integrates Call-To-Action Buttons Into DM appeared first on IPG Media Lab.| IPG Media Lab
I’ve been writing about Spring Batch lately and one of the questions I had in terms of fault tolerance is … Read MoreHandling manager failures in Spring Batch| Arnold Galovics
On the last article, I explained how to implement a Spring Batch job with remote partitioning using Kafka. This time … Read MoreSpring Batch remote partitioning with AWS SQS| Arnold Galovics
I haven’t really covered the topic of batch jobs so far and it happened that I needed to work with them lately and design a quite complicated batch job setup based on Spring Batch with partitioning using Kafka.| Arnold Galovics
Why rebrand? Read this AMJ blog post to find out. Our San Diego-based communications studio offers expert messaging, branding, and content services. Let's work together!| April May June Communications
NServiceBus endpoints support only code-based configuration, which is handy and not always friendly at the same time. But what if we could plug in the superb...| Mauro Servienti - Milestone
We're excited to introduce our new Campaign Studio, allowing you to launch time and event-based campaigns for the holiday season.| Spectrm
On March 23 I was invited to participate in a panel discussion at the European Internet Services Providers Association (EuroISPA). The focus of this discussion was on recent legislative proposals, …| A Few Thoughts on Cryptographic Engineering
Why is so much of our messaging confusing, convoluted? It's time to simplify. Learn how to unclog your copy with this simple copy framework.| Ann Handley
.NET developers building message-based systems seem to give serialization and surrounding concerns more importance than needed. Let's try to dissect the topic| Mauro Servienti - Milestone
Learn why your business needs a crisis communications plan. AMJ can support you through the planning and execution of all your crisis and reputation management communications. Contact us today.| April May June Communications
Event-driven systems come in all sorts of shapes and sizes. The obvious commonality is; they all use events to communicate information. These events come in many shapes and sizes, and determining what goes into an event has an immense impact on the design of your system. In this post I'd| Frank on Software
