If you’re building a mainstream exchange, you can throw money at billboards and token listings and call it a strategy. If you’re working on something more specific, modular rollups, DAO infrastructure, DePIN, L3 toolkits, or DeFi backends, you don’t have that luxury. You’re not looking for exposure. You’re looking for signal. Also see: How to Vet… How to Identify the Best Crypto Advertising Opportunities for Niche Projects appeared first on Coinbound.