The top 15 public platform companies already represent $2.6 trillion in market capitalization worldwide. Powered from the outside in by buyers and sellers, these technology-driven business models are redefining the future of industries. Marketplaces seem straightforward: it’s all about matching supply and demand. But in reality, marketplaces are anything but simple. eBay, considered one of The article The Rise of the Digital Marketplace Economy appeared first on Enric Durany.