Organic traffic is falling across industries, but the culprit isn’t your SEO strategy, it’s the rise of AI-powered search. From Google’s AI Overviews to zero-click queries, fewer people are landing on websites, yet those who do are more intentional and far more likely to convert. Discover why organic traffic is declining, what it means for your business, and how to adapt with smarter KPIs, deeper content strategies, and the right tools to thrive in the new search landscape.
