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From:
Alter Agents
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Press release: Snapchat, Havas Media Network, and Alter Agents study finds 86% of parents shop online with their children - Alter Agents
https://alteragents.com/parents-social-media-shopping-study-2025/
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A new study from Snapchat, Havas Media Network, and Alter Agents reveals that 86% of parents shop online with their children, with social media driving brand discovery, purchase decisions, and community connections in 2025.
