A new study from Snapchat, Havas Media Network, and Alter Agents reveals that 86% of parents shop online with their children, with social media driving brand discovery, purchase decisions, and community connections in 2025.| Alter Agents
Alter Agents revealing the shopper truth is our passion. We use a fast iteration reporting process to obtain insights that empower action.| Alter Agents
Alter Agents CSO Devora Rogers joins The Brainy Business podcast to explore why asking better questions—and defining the real competition—leads to deeper insights, stronger strategy, and surprising truths about why people buy.| Alter Agents
Anxiety is on the rise as blow after blow hits our economy and shakes our sense of stability. Our CEO, Rebecca Brooks, explores what this means for marketers and brand leaders in her new article for Forbes, “Consumers Are Bracing For An Economic Storm. Are Brands Listening?“. Drawing from our May 2025 consumer study, the… The post What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article appeared first on Alter Agents.| Alter Agents
Chief Research Officer Heather O’Shea shares how empathy, creativity, and context drive meaningful insights today.| Alter Agents
New research by Screenvision and Alter Agents proves cinema’s unique ability to capture audiences and drive emotional engagement and attention, elevating brand resonance Innovative neuroscience-driven study shows how theatrical content and the shared cinema experience make theatres a uniquely powerful platform for brands seeking to deeper emotional connections with consumers Los Angeles, CA – 10… The post New study with Screenvision: Cinema’s power for deeper consumer connections ap...| Alter Agents
Alter Agents’ 2025 Consumer Sentiment Study reveals Americans are cutting back on non-essentials, embracing loyalty programs, and bracing for economic uncertainty.| Alter Agents
Alter Agents CEO Rebecca Brooks shares leadership strategies for navigating uncertainty – emphasizing people-first values, transparency, and staying grounded through chaos.| Alter Agents
Alter Agents’ Chief Strategy Officer Devora Rogers recently joined host Andy Jarvis on The Strategy Sessions, a podcast featuring global marketing leaders and original thinkers. In this episode, Devora shared candid stories from her life and career—and delivered some refreshingly practical advice for marketers and researchers alike. Here are five takeaways from the conversation: People… The post Practical lessons in research and resilience: Devora Rogers on The Strategy Sessions podcast...| Alter Agents
Devora Rogers (Alter Agents) on Right About Now podcast: navigating shopper promiscuity, better brand tracking, human research, and the real marketing funnel.| Alter Agents
Alter Agents' Chief Research Officer Heather O'Shea writes for Advertising Week about expertise in B2B Ad insights and market research.| Alter Agents
