Finding balance in uncertain times - Alter Agents
Alter Agents CEO Rebecca Brooks shares lessons from 15 years of leading a small business through economic highs and lows—with insights on resilience, marketing, and innovation.| Alter Agents
In her latest article for Advertising Week entitled Beyond the clichés: What Gen Z really wants from brands, our Chief Research Officer Heather O’Shea explores what today’s most talked-about generation truly values and how brands can build real connection with them. Heather wrote the piece following her session at Advertising Week New York, where she… The post Beyond the clichés: what Gen Z really wants from brands appeared first on Alter Agents.| Alter Agents
This season has been a busy one for our team, with Alter Agents presenting on stages across the globe (from London to Prague to New York) sharing new thinking on behavioral science, creativity, and the values shaping the next generation of consumers. Exploring behavioral science at MRS London At the Market Research Society’s Behavioural Science… The post On the road again: Where we’ve been sharing insights this fall appeared first on Alter Agents.| Alter Agents
Our Chief Research Officer, Heather O’Shea, recently joined the Digital Marketing Institute’s Ahead of the Game podcast for a practical discussion about how modern insights teams partner with brands to solve real business problems. Heather kicks off the discussion with a look at the work behind the work as a CRO, including guiding our team… The post Inside the research that moves marketing forward appeared first on Alter Agents.| Alter Agents
Alter Agents CEO Rebecca Brooks shares lessons from 15 years of leading a small business through economic highs and lows—with insights on resilience, marketing, and innovation.| Alter Agents
A new study from Snapchat, Havas Media Network, and Alter Agents reveals that 86% of parents shop online with their children, with social media driving brand discovery, purchase decisions, and community connections in 2025.| Alter Agents
Alter Agents revealing the shopper truth is our passion. We use a fast iteration reporting process to obtain insights that empower action.| Alter Agents
Alter Agents CSO Devora Rogers joins The Brainy Business podcast to explore why asking better questions—and defining the real competition—leads to deeper insights, stronger strategy, and surprising truths about why people buy.| Alter Agents
Anxiety is on the rise as blow after blow hits our economy and shakes our sense of stability. Our CEO, Rebecca Brooks, explores what this means for marketers and brand leaders in her new article for Forbes, “Consumers Are Bracing For An Economic Storm. Are Brands Listening?“. Drawing from our May 2025 consumer study, the… The post What brands need to know about consumer behavior during economic uncertainty, according to our Forbes article appeared first on Alter Agents.| Alter Agents
Chief Research Officer Heather O’Shea shares how empathy, creativity, and context drive meaningful insights today.| Alter Agents
New research by Screenvision and Alter Agents proves cinema’s unique ability to capture audiences and drive emotional engagement and attention, elevating brand resonance Innovative neuroscience-driven study shows how theatrical content and the shared cinema experience make theatres a uniquely powerful platform for brands seeking to deeper emotional connections with consumers Los Angeles, CA – 10… The post New study with Screenvision: Cinema’s power for deeper consumer connections ap...| Alter Agents
Alter Agents’ 2025 Consumer Sentiment Study reveals Americans are cutting back on non-essentials, embracing loyalty programs, and bracing for economic uncertainty.| Alter Agents
