Adverity latest study revealed 45% of the data marketers use to make business decisions is incomplete, inaccurate, or out of date. And 43% of CMOs believe less than half of their marketing data can be trusted. Fixing the Foundation: The State of Marketing Data Quality 2025 survey found this lack of confidence is not confined […] The post Report Finds Nearly Half of Marketing Data is Inaccurate appeared first on Demand Gen Report.
