Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign. Is the choice of a single-dimensional solution the answer? Are marketers still tethered to the “tyranny of the OR” as Jim Collins and Jerry Poras pointed out in Built to Last (1994)? Have marketers and corporate executives not learned anything over the...
