Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: A good interactive event pays back so many dividends. For starters, you create a more immersive and memorable experience for your audience, be those attendees, donors, or customers. They’ll be clambering for your event when the tix go on sale next year. Your audience will be happier, and their opinion of your brand will likely go up. You might find you get mor...