The official entry of the Cadillac Formula 1 Team starting in 2026 marks a turning point for the commercial ecosystem of the top series. It is not just about the eleventh box on the grid: it is the arrival of a global manufacturer with a technology and brand equity portfolio capable of shifting the axis […] The post Cadillac F1: why the sponsorship market reopens (and how to seize the opportunity) appeared first on RTR Sports.| RTR Sports
If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorship? ?” In short, what sponsorship benefitscan I expect from my sports marketing program? Luckily, at RTR Sports Marketing we’re here to advise on these issues, as well […] The post Advantages and disadvantages of sports sponsorship appeared first on RTR Sports.| RTR Sports
You’ve wanted it, coveted it, hunted for it, and now have it; but is the MotoGP Paddock Pass worth it? The answer is, yes, “probably”. It’s time to shed some light on racing’s most discussed and most misunderstood object. And time for you to take a look at MotoGP’s most elite ticket. There is in […] The post Is the MotoGP Paddock Pass worth it? We review the most popular tickets in town appeared first on RTR Sports.| RTR Sports
Let’s be honest— when the expo floor closes, most trade show organizers lose control of the attendee experience. From there, it’s a chaotic game of “choose your own Uber adventure” as attendees debate which invite or invites they want to take advantage of. One group heads to a steakhouse. Another sprints across the city to […]| A2Z Events
The business of athlete endorsement is evolving, and this year’s 50 most marketable sports stars are increasingly showing that few topics are off limits when it comes to brand collaborations. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Today’s generation of marketable athletes aren’t simply participating in culture – they’re shaping it. In an era where fans are as engaged by what their favourite sports stars are interested in and stand for off the field, it isn’t just those with the most individual accolades or biggest follower counts that offer relevance to sponsors. The post How cultural relevance is fuelling a new era of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Seven world championships and 105 wins make Lewis Hamilton the most successful Formula One driver of all time. But limiting his influence to on-track success does not do justice to the wider impact of a generational athlete who has managed to transcend motorsport. The post The next Muhammad Ali? Why Lewis Hamilton is the world’s most marketable athlete appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Formula One superstar Lewis Hamilton leads the way in SportsPro’s 16th annual 50 Most Marketable Athletes ranking.| SportsPro
Cryptocurrency and fintech sponsorships in Formula One (F1) have reached record levels in 2025, totaling US$273.6 million across 21 partners, according to new research by BitOK, an anti-money laundering (AML) solution provider for the crypto industry.| Fintech Schweiz Digital Finance News - FintechNewsCH
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it’s time to wind down your sponsorship efforts. But hold on -it may be the perfect moment to start building relationships with potential sponsors who will help drive your mission forward in the coming year (more on that below!). Or, maybe it’s the right time to assess your program and find ways to maximize your efforts for 2025. I’ve been coaching sponsorship seekers for years ...| The Sponsorship Collective
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by trends, which got me thinking. Why not examine how 2024 has proceeded so far in sponsorship according to all the hottest events? After all, huge events from New York Fashion Week to Coachella are great opportunities to see new sponsorship trends in action. This overview of emerging trends comes from these events and more, so don’t miss it! Pickleball Spon...| The Sponsorship Collective
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t yet explored in too much detail, but today, I’m going to change that. After all, fashion sponsorship is a huge opportunity for brands of all sizes. You don’t necessarily have to be a company; even nonprofits and charitable organizations can get in on the fun. And you don’t always have to be a fashion, beauty, or style brand to make the most of ...| The Sponsorship Collective
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be. Now, a lot has already come to pass. While 2024 is nowhere near finished yet, I thought now would be a good time to see which sponsorship predictions and trends have come to fruition and which still may. Let’s take a look! These Are the Biggest Sponsorship Trends That Have Dominated 2024 It’s time to take a peek behind the curtain to see what’s been ...| The Sponsorship Collective
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and influencers” series: If you read my guide to micro-influencer sponsorship, the gears in your brain might have begun turning. You might have thought, why stop at influencers on a smaller scale when you can supersize them instead? That brings me to this guide on macro-influencers. The polar opposite of micro-influencers, partnering with these mega names could le...| The Sponsorship Collective
It’s not just the temperatures that are sweltering right now. There have been plenty of red-hot sponsorship activations all July long that you have to see to believe. And that’s exactly what I’m here to help you do, see them! As always, my goal is to help you realize what kinds of activations can be successful and discover ways that you can take your own sponsorship goals to the next level. Okay, so without further ado, here are July 2024’s best activations! LIV Golf’s Fan Village B...| The Sponsorship Collective
Augmented reality is having a moment right now. In 2024, it’s predicted that up to 1.7 billion AR devices are out there in the world. It was only 200 million in 2015, proving what an explosive growth has occurred in almost 10 years. Why am I talking about AR on this sponsorship blog, you ask? That’s because the marriage between augmented reality and sponsorship, although still fresh, is important and becoming more so by the year. That’s why I thought it would be an excellent idea to p...| The Sponsorship Collective
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: A good interactive event pays back so many dividends. For starters, you create a more immersive and memorable experience for your audience, be those attendees, donors, or customers. They’ll be clambering for your event when the tix go on sale next year. Your audience will be happier, and their opinion of your brand will likely go up. You might find you get mor...| The Sponsorship Collective
Master the art of valuation with our in-depth guide full of pointers and best practices. The Sponsorship Collective explains all you need to know.| The Sponsorship Collective
Master the art of valuation with our in-depth guide full of pointers and best practices. The Sponsorship Collective explains all you need to know.| The Sponsorship Collective
Software provider Adobe has announced it will be a national sponsor for the 2026 Girl Scout Cookie Program, as it aims to support the next generation to think creatively and express themselves.| EdTech Innovation Hub
Major departure from IOC’s clean venue policy gets blessing of Olympic body as Honda and Comcast secure naming rights to LA28 venues.| SportsPro
Bayern Munich form new agreement that moves away from commercial elements and focuses on youth soccer development in African nation.| SportsPro
Book your place at Fixfest 2025 today! With thanks to our sponsors iFixit, Back Market and Softwire. The post Fixfest 2025 tickets now available! appeared first on Fixfest.| Fixfest
Being a sponsor is one of the most significant responsibilities for any recovering addict or alcoholic. Taking a sponsee through the 12 steps can be rewarding.| 12 Steppers
A discussion about how small meetups could help us bridge the mentorship gap and how we can put them into practice today.| Better Simple
Unlock the Power of Sponsorships for Your Next Event Sponsorships are more than just financial support—they are partnerships that drive your mission forward. Whether you're planning a gala, auction, or| Greater Giving Blog
COLUMBUS, OH – April 28,2025 — Donnellon McCarthy Enterprises (DME), a leader in office technology solutions, proudly announces a multi-year sponsorship agreement with the Columbus Crew, providing state-of-the-art office technology to the Club. This strategic partnership will prominently feature the DME brand throughout the Columbus Crew’s facilities and communications platforms, reinforcing DME’s commitment to supporting| Donnellon McCarthy Enterprises - Donnellon McCarthy Enterprises (DME) is a Ci...
Happy T-SQL Tuesday! I’m excited to be this month’s host. Our topic this month is one that’s near and dear to my heart: Mentoring and Sponsorship. For those of you who don’t know, I am a co-f…| Deb the DBA
Fourth brand owned by luxury goods conglomerate to partner with series, joining Tag Heuer, Moët Hennessy and Louis Vuitton.| BlackBook Motorsport
SportsPro picks out some of the key trends from the last 12 months in sports sponsorship and marketing,| SportsPro
Fixfest is returning, and with it, a unique opportunity to support the international repair community and raise your profile.| Fixfest
Overall growth driven by a particular surge in interest among female fans and by markets in the Middle East.| SportsPro
Coinbase is sponsoring the Canadian Football League (CFL) and the 111th Grey Cup as the new official crypto partner.| FinanceFeeds
The US market will be key focus for the Spanish banking group as part of its multi-year deal with F1 starting in 2025.| BlackBook Motorsport
Today, August 26, is International Dog Day, an annual event to honour all dogs, no matter what size, shape, breed, or age. In the UK alone, they are a particularly popular choice as a pet, whether they are a rescue or bought from a breeder. The reasons people have for choosing them include companionship, how […]| Sheldon Bosley Knight Estate Agents
Learn how to stop making these common podcast sponsorship mistakes, and instead start making money from your podcast today!| Captivate Unlimited Podcast Hosting & Analytics
Learn everything you need to know about Dynamic Content & Ad Insertion including what it is, how to use it and how it benefits podcasters!| Captivate Unlimited Podcast Hosting & Analytics
Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France.| SportsPro
Governing body’s CEO Li Li Leung says athlete-first approach has been key to winning back trust of partners.| SportsPro
Telecoms company’s logo to feature on all home, road and alternate jerseys during the regular season and postseason.| SportsPro
How Coca-Cola is trying to show responsibility on reducing plastic waste, what is Snoop Dogg adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minority sports?| SportsPro
Conglomerate's Hawk-Eye tracking services to replace ‘chain gang’ method in helping officials rule on first downs.| SportsPro
As we approach the end of week one of the Olympics, SportsPro offers a sense of the mood among sponsors on the ground in Paris.| SportsPro
The MLB franchise expands its pact with the Philadelphia-based insurance company, which dates back 36 years.| SportsPro
In the week of the Olympics opening ceremony, new research from the New Weather Institute reveals the most climate-polluting worldwide| New Weather Institute
Today members of Extinction Rebellion London and Money Rebellion gathered outside Wimbledon Centre Court to expose Barclays greenwashing. John McEnroe look-alikes challenged the All England Lawn Tennis Club (AELTC): ‘You cannot be serious!’ Last year, the AELTC signed a multi-year sponsorship deal with Barclays – which is funding the destruction of ancient forests, fuelling climate […]| Extinction Rebellion UK
Bay FC, owned by Sixth Street, is adding the private equity firm's logo to the back of its jerseys in a deal worth more than $500,000 per year.| Sportico.com
A podcast website is a great way to increase listenership and bolster your content with the use of blogs, images, and much more.| Spreaker Blog
MLB's new Nike uniforms have drawn criticism from players and mockery from fans. How did we get here, and what likely happens next?| Sportico.com
Last week we signed up our 200,000th member. Soon we’ll reach 2 million jams – that’s 2 million moments from people who love music, hand-picking a song that matters to them. But numbers only tell half the tale: people have been using Jam to share great stories (like the time Pete got the Bee Gees to record his answering machine greeting); to make new friends; to debut new tracks; to share secrets; and even to fall in love and get married (congrats, Natalia and Paul!). Since we took Jam ...| The Jam Journal
Open source is people and people are open source. Duane O’Brien talks about what he’s learned about supporting, connecting with, and caring for the critical human infrastructure of open source.| Open Source Stories
