One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by trends, which got me thinking. Why not examine how 2024 has proceeded so far in sponsorship according to all the hottest events? After all, huge events from New York Fashion Week to Coachella are great opportunities to see new sponsorship trends in action. This overview of emerging trends comes from these events and more, so don’t miss it! Pickleball Spon...