Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it’s time to wind down your sponsorship efforts. But hold on -it may be the perfect moment to start building relationships with potential sponsors who will help drive your mission forward in the coming year (more on that below!). Or, maybe it’s the right time to assess your program and find ways to maximize your efforts for 2025. I’ve been coaching sponsorship seekers for years ...