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From:
Marketing Charts
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Podcast Advertising in H1: Fewer New Advertisers, but Larger Initial Spend
https://www.marketingcharts.com/industries/media-and-entertainment-236748
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media & entertainment
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advertising trends
spending & spenders
creative & formats
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Average first-month spend among new podcast advertisers was twice as large in H1 2025 as it was in H2 2023.
