Americans See Tariffs Impacting Spending - Marketing Charts
Almost half of in-market automobile buyers would cut back or not buy as a result of tariffs leading to a price hike of at least 10%.| MarketingCharts
Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren't sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive consumers away: 74% of respondents claim to…| MarketingCharts
Almost half of in-market automobile buyers would cut back or not buy as a result of tariffs leading to a price hike of at least 10%.| MarketingCharts
Almost half of corporate reputations measured this year declined. Trust appears to be a factor.| MarketingCharts
Video-based consumer trends are capturing marketers' attention.| MarketingCharts
Charts, Data and Research for Marketers| MarketingCharts
Revenue growth remains the leading priority. While brand is also a key priority, many are spending more on performance at the expense of brand.| MarketingCharts
In 2020, B2B marketers who had once relied on face-to-face events had to look elsewhere to build pipeline — and for 8 in 10 (78%), online events were a tactic they used to fill the gap, making it by far the most common approach, per the latest State of Demand…| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
B2B marketers have greater demand gen budgets at their disposal this year, but are also expected to contribute to rising revenue expectations. With the focus shifting to lead quality and conversions, survey results from a Demand Gen Report study [pdf] indicate that some channels are working for early-stage engagement while…| MarketingCharts
Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this year. The global forecast estimates that the average…| MarketingCharts
Viewers Increasingly Tolerant of Ads; Streaming Video Experience Seen More Positively Than Others| Marketing Charts
What Factors Can Delay the B2B Purchase Process?| Marketing Charts
Americans' Media Consumption Seems to Be Down Across the Board This Year| Marketing Charts
How Much Do People Trust Advertising?| Marketing Charts
Micro-Influencers’ Engagement Rates Remain Higher Than Others| Marketing Charts
B2B Buyers Rely on Vendor Websites for Content| Marketing Charts
Social Networking Platforms’ User Demographics Update 2021| Marketing Charts
Friends and Family Still the Most Trusted Sources of Brand Information| Marketing Charts
