Consumers Are Wary of Sharing Their Data. What Makes A Website Suspicious? - Marketing Charts
Poor grammar, requests for unnecessary info, and lack of contact info are among the top reasons to distrust a website.| MarketingCharts
Consumers will spend $13.1 billion on Halloween this year, exceeding 2023's previous record of $12.2 billion.| Marketing Charts
Instagram is the favorite for slightly fewer than one-third (31%) of teens.| Marketing Charts
B2B vendors need to be able to demonstrate their solution's fit and ease of implementation.| Marketing Charts
Only 1 in 5 people who have seen AI summaries in search results have found them to be extremely or very useful.| Marketing Charts
Amazon has reclaimed the top spot from Apple, while ChatGPT has entered the top 10.| Marketing Charts
One-third have canceled a subscription in the past 6 months - and of those, most blamed the cost.| Marketing Charts
Poor grammar, requests for unnecessary info, and lack of contact info are among the top reasons to distrust a website.| MarketingCharts
Almost 9 in 10 adult consumers around the world say that trust is an important consideration when they buy a brand.| MarketingCharts
Almost 6 in 10 Gen Zers say that fandom for their favorite music artist is important to their identity.| MarketingCharts
Only around 3 in 10 US adults have an overall view of the advertising and public relations industry that is positive.| Marketing Charts
People are less likely these days to be finding out about TV and video content via ads.| Marketing Charts
Senior marketers are seeing the value of engaging with fandoms and communities to scale brand impact.| MarketingCharts
The Business Information sector is expected to see healthy growth, with AI proving to be a tailwind.| MarketingCharts
The CEIR Total Index, a quarterly measure of exhibition industry performance sat just 4.4% below comparable 2019 levels in Q4 2024.| MarketingCharts
The primary reason is because the vendor's long-term roadmap won't support the marketer's needs over time.| Marketing Charts
Real Revenues are currently the worst-performing metric in the CEIR Total Index, as inflation and government policies challenge the industry.| MarketingCharts
Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
Only 1 in 3 TV viewers turn to live TV as their first source when they want to watch something on TV.| Marketing Charts
Online retailers are spending almost all of their Spanish-language digital budgets on YouTube, and Nielsen recommends that other industries take note.| MarketingCharts
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.| MarketingCharts
Resources are a primary challenge, but marketers are also having to make changes in light of privacy regulations.| MarketingCharts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
There are several attributes that define "great creative," but primary among them are clear brand storytelling and visually compelling design.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
While marketers are highly satisfied with their martech tools, integration and usage problems persist.| Marketing Charts
Among adults who have some familiarity with AI, almost 6 in 10 have used AI-assisted search in the past month.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
Almost half of gamers ages 13+ agree that they often make in-game purchases based on in-game ads.| Marketing Charts
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
About 1 in 9 US adults surveyed said they are currently using a GLP-1 medication. This group is more apt to be switching to smaller CPG pack sizes.| MarketingCharts
Charts, Data and Research for Marketers| MarketingCharts
B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery of their concerns,…| MarketingCharts
Almost 4 in 10 are conducting a more detailed ROI analysis.| MarketingCharts
Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren't sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive consumers away: 74% of respondents claim to…| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
B2B marketers have greater demand gen budgets at their disposal this year, but are also expected to contribute to rising revenue expectations. With the focus shifting to lead quality and conversions, survey results from a Demand Gen Report study [pdf] indicate that some channels are working for early-stage engagement while…| MarketingCharts
Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this year. The global forecast estimates that the average…| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
How Much Do People Trust Advertising?| Marketing Charts
Micro-Influencers’ Engagement Rates Remain Higher Than Others| Marketing Charts
B2B Buyers Rely on Vendor Websites for Content| Marketing Charts
Social Networking Platforms’ User Demographics Update 2021| Marketing Charts
Friends and Family Still the Most Trusted Sources of Brand Information| Marketing Charts
