Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.| MarketingCharts
Resources are a primary challenge, but marketers are also having to make changes in light of privacy regulations.| MarketingCharts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
There are several attributes that define "great creative," but primary among them are clear brand storytelling and visually compelling design.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
While marketers are highly satisfied with their martech tools, integration and usage problems persist.| Marketing Charts
Among adults who have some familiarity with AI, almost 6 in 10 have used AI-assisted search in the past month.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
Almost half of gamers ages 13+ agree that they often make in-game purchases based on in-game ads.| Marketing Charts
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
Client budget constraints are also an obstacle to winning new business, although there's optimism surrounding new business efforts.| Marketing Charts
Close to one-third of US adults report reading digital magazines. Almost as many say the same about print magazines.| Marketing Charts
We're living in "the Gen X decade," and the US is on the cusp of becoming a "Gen X economy," according to this report.| Marketing Charts
Average first-month spend among new podcast advertisers was twice as large in H1 2025 as it was in H2 2023.| Marketing Charts
Marketers are hoping that AI can help with what is proving to be their biggest advertising challenge: reaching target audiences| Marketing Charts
Digital out-of-home ad revenues grew by 9.2% y-o-y in Q2 to reach 36% share of sales.| Marketing Charts
YouTube and Netflix combined for as much TV viewing time as cable TV in July.| Marketing Charts
Marketers are using AI more frequently, and as they do, their views on its impact on jobs are changing.| Marketing Charts
Only a slim majority (54%) of American adults drink alcohol, the lowest figure in this survey's almost-90-year history.| Marketing Charts
90% of marketers surveyed would see a benefit to PR being more integrated with sales and marketing.| Marketing Charts
The largest share of ad spend is still dedicated to host-read ads.| Marketing Charts
Only one-third of B2B marketers had purchased or contracted a generative AI tool for application to enterprise software within the previous 3 months.| Marketing Charts
A comprehensive look at several advertising markets in the US, including some milestones to come.| Marketing Charts
Viewers are approaching the maximum they're willing to spend on TV and video services.| Marketing Charts
Quality audience targeting data is also perceived to be a key benefit of direct mail marketing.| Marketing Charts
About 1 in 9 US adults surveyed said they are currently using a GLP-1 medication. This group is more apt to be switching to smaller CPG pack sizes.| MarketingCharts
Charts, Data and Research for Marketers| MarketingCharts
B2B organizations encounter plenty of competition, and how they can stand out from this competition can be tricky business. A global survey of more than 500 B2B buyers and sellers from RAIN Group shows that for 7 in 10 (71% of) B2B buyers, leading a thorough discovery of their concerns,…| MarketingCharts
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don't scroll past the second page of results, per a report [download page] from Feedvisor. The research…| MarketingCharts
Almost 4 in 10 are conducting a more detailed ROI analysis.| MarketingCharts
Most marketers around the world believe that personalization of the web experience is critical, even if most of them aren't sure how to go about doing so. New survey results from Janrain suggest that within the US, being shown irrelevant content can drive consumers away: 74% of respondents claim to…| MarketingCharts
Almost half of in-market automobile buyers would cut back or not buy as a result of tariffs leading to a price hike of at least 10%.| MarketingCharts
Almost half of corporate reputations measured this year declined. Trust appears to be a factor.| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
B2B marketers have greater demand gen budgets at their disposal this year, but are also expected to contribute to rising revenue expectations. With the focus shifting to lead quality and conversions, survey results from a Demand Gen Report study [pdf] indicate that some channels are working for early-stage engagement while…| MarketingCharts
Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this year. The global forecast estimates that the average…| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
How Much Do People Trust Advertising?| Marketing Charts
Micro-Influencers’ Engagement Rates Remain Higher Than Others| Marketing Charts
B2B Buyers Rely on Vendor Websites for Content| Marketing Charts
Social Networking Platforms’ User Demographics Update 2021| Marketing Charts
Friends and Family Still the Most Trusted Sources of Brand Information| Marketing Charts