Salomon in China has shown strong ambition to grow in the market, aiming to establish a firm foothold as outdoor sports continue to gain momentum in the country. With China’s outdoor industry steadily expanding, the brand sees significant opportunities to capture growing demand from consumers who are increasingly embracing hiking, camping, skiing, and other outdoor […] This article Salomon in China: Gaining traction among middle-class outdoor consumers is the first one to appear on Daxue ...
