Chanel in China has built one of the most resilient luxury stories. For over two decades, the brand has balanced cultural localization with an uncompromising defense of exclusivity. In a market where rivals often chase scale and digital volume, Chanel doubles down on scarcity, intimacy, and heritage, an approach that both differentiates and challenges the […] This article Chanel in China: Mastering exclusivity in the world’s largest luxury market is the first one to appear on Daxue Consul...
