B2B marketing KPIs serve as the compass for your lead generation strategy. Without clear metrics, it’s nearly impossible to understand how your marketing campaigns are driving real impact or how to adjust your approach. Armed with this knowledge, you can address areas that aren’t working and amplify efforts where you’re seeing success. In this guide, […] The post B2B Marketing KPIs: 20 Metrics You Need To Start Tracking appeared first on EBQ.
