A strong value proposition statement serves as a foundation for effective sales messaging. It tells your prospects why they should invest in your solution over any other option. Without one, your brand risks being overshadowed by — or even losing deals to — your competitors. So what is a value proposition statement? And how long […] The post How to Write a Value Proposition Statement That Resonates with Customers and Prospects appeared first on EBQ.| EBQ
B2B appointment generation is a powerful strategy that helps businesses consistently fill their sales pipeline with qualified leads. Appointment setters minimize wasted effort and maximize selling time by handling early outreach, qualifying leads, and scheduling meetings, allowing your sales team to focus solely on closing. Whether you are launching a new product or scaling […] The post B2B Appointment Generation: Setting Up for Sales Success appeared first on EBQ.| EBQ
When it comes to accessing resources for nonprofits, organizations do not have to juggle endless spreadsheets or scattered tools. Salesforce Nonprofit Cloud provides a single platform to manage donors, run programs, and track fundraising, allowing teams to focus on what truly matters: the mission. Here, we explore the key features and benefits that make Salesforce […] The post Salesforce Nonprofit Cloud: Unlocking the Key Features and Benefits appeared first on EBQ.| EBQ
Building a newsletter for inbound leads is about more than simply sending emails — it is about creating a channel that attracts the right people. When done right, email marketing can be one of the most cost-effective ways to grow your pipeline, nurture trust, and convert curious subscribers into loyal buyers. Here, we break down […] The post Newsletter for Inbound Leads: How to Generate Leads with Email Marketing appeared first on EBQ.| EBQ
Consistent messaging builds trust and drives conversions, making alignment between marketing and sales essential. Every touchpoint — from initial outreach to follow-up — should reflect a unified brand voice. Since BDRs often serve as a prospect’s first human contact, their communication must embody your brand’s tone, values, and messaging. If your BDRs are not aligned […] The post Marketing for Sales: How Outsourced BDRs Align with Brand Identity to Drive Results appeared first on EBQ.| EBQ
For any business looking to grow, understanding how to reach out to outbound leads is essential. Two of the most popular outbound sales strategies are leveraging email prospecting and cold calling. Both aim to kickstart conversations with prospects, but they do so in fundamentally different ways. Considering the strengths and weaknesses of email prospecting vs […] The post Email Prospecting vs Cold Calling: Which Outbound Sales Channel Is Right For You? appeared first on EBQ.| EBQ
In 2024, 91% of business leaders reported that their sales team failed to hit their quota expectations. Many salespeople often blame the shifting market dynamics, but the truth is that many business leaders do not consider how their inefficient sales process steps hinder their sales pipeline. In this post, we dissect our proven sales […] The post Defining the Sales Process: 10 Steps to Closing Success appeared first on EBQ.| EBQ
A smart paid ads strategy delivers immediate impact by increasing brand visibility, attracting high-value leads, and generating actionable insights to guide marketing decisions. When campaigns are thoughtfully executed, they fuel current growth while simultaneously laying the foundation for long-term business resilience. Savvy business leaders understand that adapting today is the only way to thrive tomorrow. […] The post Paid Ads Strategy: How to Future-Proof Your Marketing Strategy with P...| EBQ
Explore the difference between MQL vs SQL and learn strategies to improve conversions. See how lead scoring, nurturing, and sales alignment turn prospects into customers.| EBQ
The B2B sales process is a multi-step framework to sell products or services to other businesses. Unlike B2C sales, it typically involves longer sales cycles, multiple decision-makers, and is about managing complex deals with clarity and consistency. But even the most experienced B2B sales professionals can underperform if they overlook the fundamentals. In this post, […] The post 3 B2B Sales Process Mistakes to Avoid: How to Improve Your Sales Performance at Every Stage appeared first on EBQ.| EBQ
How to improve lead quality with proven strategies that attract and capture qualified decision-makers, boost sales conversions, and strengthen your bottom line.| EBQ
Explore 6 sales collateral examples and find out what makes these slicks highly effective within the B2B space.| EBQ
Risks of poor sales data quality include wasting time and harming prospect relationships. Read more about how to improve data quality.| EBQ
Learn how to find prospects for your business with our appointment setting guide. Find out how to create B2B ideal customer profiles.| EBQ
Discover how to create a strong sales cadence with these 6 steps. Understand the four factors that create an effective prospecting cadence.| EBQ
Find out cross-sell vs upsell in SaaS. Learn more about definitions, proven tactics, and more in this blog post.| EBQ
Our B2B Lead Generation Services include sales development, marketing, and data building to target your prospects. Find out how we deliver your B2B leads.| EBQ
Learn how to leverage your sales and marketing strategies to guide users toward your brand in the B2B buyer's journey.| EBQ
EBQ’s B2B lead generation and appointment setting services empower you to bolster your sales pipeline with more qualified leads.| EBQ
The Salesforce Marketing Cloud Journey Builder guide is designed to help users build powerful customer journeys that push contacts to convert.| EBQ
Read our Salesforce implementation checklist to have a smooth transition to your new CRM. Get the free checklist to view it anywhere.| EBQ
Learn Salesforce data cleansing best practices to maintain the health of your CRM. Understand what bad data is and how to minimize it.| EBQ
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Learn how to elevate your CRM architecture with our wide range of Salesforce and HubSpot educational content. Written by certified admins for power users.| EBQ
EBQ Helps Good Shepherd Center Seamlessly Migrate to Salesforce from a Legacy Platform.| EBQ
EBQ’s on-site training enables Columbia Insurance Group to increase user adoption and productivity.| EBQ
Explore our case studies to learn how we help clients grow their business through Data, Marketing, Appointment Setting, Sales, Training, & Customer Service.| EBQ
Service Dogs Alabama Case Study| EBQ
Download our trade show checklist to get ready for your next event as an exhibitor. We go over how to prepare for a trade show in 8 steps.| EBQ
David is a Revenue Cycle Consultant at EBQ who leverages his experience as a former VP of Sales to align sales and marketing teams for measurable results. Read his articles to bolster your revenue cycle.| EBQ
Outsourced Sales and Marketing for tech companies. Dedicated to each stage of the buyer’s journey, our teams can fill the gaps and accelerate your sales.| EBQ
Benefits of paid ads for account-based marketing (ABM) include precise targeting, faster deal cycles, and scalable personalization that drives high-value leads.| EBQ
What is AI Overview, and how do Google’s AI Overviews reshape the paid search landscape? Learn the impact, benefits, and what it means in today’s digital world.| EBQ
Dive into these 83 cold calling statistics from 2025 and uncover optimization tips, key insights, and expert advice on improving outbound outreach.| EBQ
This revenue operations guide walks you through what it is, why it’s important, and how to implement RevOps. Discover how to sustainably scale your business.| EBQ
EBQ’s B2B paid media strategy guide featuring 5 proven LinkedIn advertising tactics designed to increase brand visibility, generate leads, and drive results.| EBQ
What is a marketing agency, and how does it drive more leads to your sales funnel? Learn how and understand the 5 benefits of outsourcing marketing.| EBQ
What is a marketing agency, and how does it drive more leads to your sales funnel? Learn how and understand the 5 benefits of outsourcing marketing.| EBQ
Salesforce consulting services with certified admins to help you strategically implement and administrate your Salesforce CRM.| EBQ
This Salesforce for Beginners Guide walks you through the fundamentals of CRM. Learn the Salesforce terminology to help you get started.| EBQ
Find out how EBQ’s Salesforce consultants empowered Henry Repeating Arms to maximize Service Cloud from day one.| EBQ
Opportunity qualification process and criteria help identify high-intent prospects who are more likely to buy. Learn how to accelerate your pipeline's qualification phase.| EBQ
Wondering what is Agentforce? Discover how Salesforce’s Agentforce helps businesses streamline customer support, improve efficiency, and enhance service quality.| EBQ
Discover the 5 essential marketing team roles that drive MQLs and set your business up for success. Learn how these roles collaborate to optimize strategy and deliver results.| EBQ
Learn how EBQ’s digital marketing solution services enable your business to grow its brand presence, attract new customers, and convert more leads.| EBQ
Learn the 7 tips for sales and marketing alignment. Find out how to close the gap between your marketing and sales teams.| EBQ
For certain types of organizations, an SDR team can accelerate sales and revenue growth. Learn if SDRs are right for your company.| EBQ
Learn how to do a market analysis to strengthen your marketing outreach.| EBQ
Understand how to rank higher with our SEO basics checklist. Download the PDF to start auditing your search engine optimization health.| EBQ
Learn how to create personas from data. Understand what ICP stands for and how to create strong targets for prospecting.| EBQ
Learn the difference between outside and inside sales and how to determine which model will benefit your business.| EBQ
Content marketing generates leads by getting visitors on your site, guiding them to convert through forms, and nurturing their interest.| EBQ
Read the B2B Marketer’s Guide to Pardot and learn the best practices to grow your business through marketing automation.| EBQ
Learn how to do keyword research from an experienced marketing agency’s perspective.| EBQ
Building a marketing team does not have to be challenging. Learn the 5 roles you need to invest in to fortify your digital marketing team.| EBQ
Find out how to create a brand message strategy using our brand messaging template. Learn what makes an effective marketing message.| EBQ
Marketing lead sources give you insight into which tactics deliver the most qualified buyers. Use these strategies to grow your pipeline.| EBQ
Understand B2B Google Ads basics and why marketers are drawn to paid search. Get a better look into how Google structures your ad account.| EBQ
Discover proven inbound and outbound marketing tactics that attract the right audience — including SEO and PPC.| EBQ
Download the B2B Marketing Strategy Framework and learn more about best practices in areas like SEO, ABM, email marketing, social media marketing, and more.| EBQ
Contact us and connect with a Specialist to learn how our services can fill the gaps in your company’s sales and marketing structure.| EBQ
A B2B buyer persona allows you to better target your prospects. Find out how to create a strong buyer persona that empowers your sales and marketing team to personalize their messages.| EBQ
