The B2B sales process is a multi-step framework to sell products or services to other businesses. Unlike B2C sales, it typically involves longer sales cycles, multiple decision-makers, and is about managing complex deals with clarity and consistency. But even the most experienced B2B sales professionals can underperform if they overlook the fundamentals. In this post, […] The post 3 B2B Sales Process Mistakes to Avoid: How to Improve Your Sales Performance at Every Stage appeared first on EBQ.| EBQ
Cold outreach is an art form that requires prowess, persistence, and perseverance. When you know how to cold call effectively, it can be a proactive way to steadily bring in leads. Contrary to popular belief, your goal is not to make more calls — it’s to make better connections. Here is a step-by-step guide on […] The post How to Cold Call: 15 Proven Tips to Succeed in Sales appeared first on EBQ.| EBQ
B2B marketing KPIs serve as the compass for your lead generation strategy. Without clear metrics, it’s nearly impossible to understand how your marketing campaigns are driving real impact or how to adjust your approach. Armed with this knowledge, you can address areas that aren’t working and amplify efforts where you’re seeing success. In this guide, […] The post B2B Marketing KPIs: 20 Metrics You Need To Start Tracking appeared first on EBQ.| EBQ
The recent Salesloft Drift data breach underscores the importance of robust Salesforce data loss prevention strategies. The incident was caused by a compromised third-party app integration rather than by the Salesforce platform itself, but it underscored the need to protect sensitive data through best practices. Protecting your CRM requires more than reacting to threats; […] The post Salesforce Data Loss Prevention: Security Lessons from the Drift Breach appeared first on EBQ.| EBQ
If you’re wondering how to generate leads in sales B2B, you’re not alone. Every sales team faces the challenge of building a consistent pipeline of qualified prospects. Without reliable B2B lead generation strategies, closing deals becomes much harder — and growth slows down. In this article, we break down what business leads are, the […] The post How to Generate Leads in Sales B2B: 3 Proven Ways to Efficiently Scale Your Sales Pipeline appeared first on EBQ.| EBQ
How to improve lead quality with proven strategies that attract and capture qualified decision-makers, boost sales conversions, and strengthen your bottom line.| EBQ
Explore 6 sales collateral examples and find out what makes these slicks highly effective within the B2B space.| EBQ
Risks of poor sales data quality include wasting time and harming prospect relationships. Read more about how to improve data quality.| EBQ
Learn how to find prospects for your business with our appointment setting guide. Find out how to create B2B ideal customer profiles.| EBQ
Discover how to create a strong sales cadence with these 6 steps. Understand the four factors that create an effective prospecting cadence.| EBQ
Find out cross-sell vs upsell in SaaS. Learn more about definitions, proven tactics, and more in this blog post.| EBQ
Our B2B Lead Generation Services include sales development, marketing, and data building to target your prospects. Find out how we deliver your B2B leads.| EBQ
Learn how to leverage your sales and marketing strategies to guide users toward your brand in the B2B buyer's journey.| EBQ
EBQ’s B2B lead generation and appointment setting services empower you to bolster your sales pipeline with more qualified leads.| EBQ
The Salesforce Marketing Cloud Journey Builder guide is designed to help users build powerful customer journeys that push contacts to convert.| EBQ
Read our Salesforce implementation checklist to have a smooth transition to your new CRM. Get the free checklist to view it anywhere.| EBQ
Learn Salesforce data cleansing best practices to maintain the health of your CRM. Understand what bad data is and how to minimize it.| EBQ
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Learn how to elevate your CRM architecture with our wide range of Salesforce and HubSpot educational content. Written by certified admins for power users.| EBQ
EBQ Helps Good Shepherd Center Seamlessly Migrate to Salesforce from a Legacy Platform.| EBQ
EBQ’s on-site training enables Columbia Insurance Group to increase user adoption and productivity.| EBQ
Explore our case studies to learn how we help clients grow their business through Data, Marketing, Appointment Setting, Sales, Training, & Customer Service.| EBQ
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Download our trade show checklist to get ready for your next event as an exhibitor. We go over how to prepare for a trade show in 8 steps.| EBQ
David is a Revenue Cycle Consultant at EBQ who leverages his experience as a former VP of Sales to align sales and marketing teams for measurable results. Read his articles to bolster your revenue cycle.| EBQ
Outsourced Sales and Marketing for tech companies. Dedicated to each stage of the buyer’s journey, our teams can fill the gaps and accelerate your sales.| EBQ
The benefits of paid ads in Account-Based Marketing (ABM) extend far beyond traditional advertising approaches. While broad-reach campaigns target general audiences with generic content, ABM paid ads utilize personalized messaging to drive conversions with relevant audiences. This targeted methodology strengthens sales and marketing collaboration, creating unified account strategies that accelerate prospect conversion and generate […] The post Benefits of Paid Ads for Account-Based Marketin...| EBQ
What is AI Overview, and how do Google’s AI Overviews reshape the paid search landscape? Learn the impact, benefits, and what it means in today’s digital world.| EBQ
As sales leaders, you have probably heard how “cold calling is dead” for many years now. And yet, new cold calling statistics for 2025 reveal that organizations must leverage cold outreach to sustain a healthy sales pipeline. A few overall 2025 cold calling trends we see Longer Sales Cycle With more decision-makers on the buying […] The post 83 Cold Calling Statistics [2025]: Key Insights, Expert Tips, and Why Outbound Outreach Still Matters appeared first on EBQ.| EBQ
The days of searching through a yellow book to find contacts, making cold calls, and scheduling sales meetings are gone. But that doesn’t mean outbound calling is dead. It has simply evolved. Today, successful sales teams must strategically leverage both cold calling and warm calling to maximize their outbound calling efforts. Understanding the key […] The post Cold Calling vs. Warm Calling: What’s the Difference (Definitions, Tips, and Why You Need an All-bound Calling Strategy) appear...| EBQ
This revenue operations guide walks you through what it is, why it’s important, and how to implement RevOps. Discover how to sustainably scale your business.| EBQ
EBQ’s B2B paid media strategy guide featuring 5 proven LinkedIn advertising tactics designed to increase brand visibility, generate leads, and drive results.| EBQ
What is a marketing agency, and how does it drive more leads to your sales funnel? Learn how and understand the 5 benefits of outsourcing marketing.| EBQ
What is a marketing agency, and how does it drive more leads to your sales funnel? Learn how and understand the 5 benefits of outsourcing marketing.| EBQ
Considering lead generation outsourcing? Discover 10 essential questions to ask before you enlist BDR services to ensure they fit your sales needs.| EBQ
Salesforce consulting services with certified admins to help you strategically implement and administrate your Salesforce CRM.| EBQ
This Salesforce for Beginners Guide walks you through the fundamentals of CRM. Learn the Salesforce terminology to help you get started.| EBQ
Find out how EBQ’s Salesforce consultants empowered Henry Repeating Arms to maximize Service Cloud from day one.| EBQ
Opportunity qualification process and criteria help identify high-intent prospects who are more likely to buy. Learn how to accelerate your pipeline's qualification phase.| EBQ
Wondering what is Agentforce? Discover how Salesforce’s Agentforce helps businesses streamline customer support, improve efficiency, and enhance service quality.| EBQ
Discover the 5 essential marketing team roles that drive MQLs and set your business up for success. Learn how these roles collaborate to optimize strategy and deliver results.| EBQ
Learn how EBQ’s digital marketing solution services enable your business to grow its brand presence, attract new customers, and convert more leads.| EBQ
Learn the 7 tips for sales and marketing alignment. Find out how to close the gap between your marketing and sales teams.| EBQ
For certain types of organizations, an SDR team can accelerate sales and revenue growth. Learn if SDRs are right for your company.| EBQ
Learn how to do a market analysis to strengthen your marketing outreach.| EBQ
Understand how to rank higher with our SEO basics checklist. Download the PDF to start auditing your search engine optimization health.| EBQ
Learn how to create personas from data. Understand what ICP stands for and how to create strong targets for prospecting.| EBQ
Learn the difference between outside and inside sales and how to determine which model will benefit your business.| EBQ
Content marketing generates leads by getting visitors on your site, guiding them to convert through forms, and nurturing their interest.| EBQ
Read the B2B Marketer’s Guide to Pardot and learn the best practices to grow your business through marketing automation.| EBQ
Learn how to do keyword research from an experienced marketing agency’s perspective.| EBQ
Building a marketing team does not have to be challenging. Learn the 5 roles you need to invest in to fortify your digital marketing team.| EBQ
Find out how to create a brand message strategy using our brand messaging template. Learn what makes an effective marketing message.| EBQ
Marketing lead sources give you insight into which tactics deliver the most qualified buyers. Use these strategies to grow your pipeline.| EBQ
Understand B2B Google Ads basics and why marketers are drawn to paid search. Get a better look into how Google structures your ad account.| EBQ
Discover proven inbound and outbound marketing tactics that attract the right audience — including SEO and PPC.| EBQ
Download the B2B Marketing Strategy Framework and learn more about best practices in areas like SEO, ABM, email marketing, social media marketing, and more.| EBQ
Contact us and connect with a Specialist to learn how our services can fill the gaps in your company’s sales and marketing structure.| EBQ
A B2B buyer persona allows you to better target your prospects. Find out how to create a strong buyer persona that empowers your sales and marketing team to personalize their messages.| EBQ
