The B2B sales process is a multi-step framework to sell products or services to other businesses. Unlike B2C sales, it typically involves longer sales cycles, multiple decision-makers, and is about managing complex deals with clarity and consistency. But even the most experienced B2B sales professionals can underperform if they overlook the fundamentals. In this post, […] The post 3 B2B Sales Process Mistakes to Avoid: How to Improve Your Sales Performance at Every Stage appeared first on EBQ.