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CTV players hope importing social assets can lower brands’ barrier to entry
https://digiday.com/media-buying/ctv-players-hope-importing-social-assets-can-lower-brands-barrier-to-entry/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on?
