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Digiday
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AI personas promise speed, but safeguards are needed to avoid leading marketers astray
https://digiday.com/marketing/ai-personas-promise-speed-but-safeguards-are-need-to-avoid-leading-marketers-astray/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.
