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Digiday
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Nielsen enhances its cross-platform offering with attention metrics from Adelaide
https://digiday.com/media-buying/nielsen-enhances-its-cross-platform-offering-with-attention-metrics-from-adelaide/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.
