If you’re in pharma communications and you think you’re in the business of “building trust,” you’re already behind. The rules have changed. And the stakes have never been higher. Lee Carter offers a wake-up call for those in pharma comms... and five key shifts to make to resonate with patients today. The post The Stakes Have Never Been Higher: Why Pharma Must Rethink Reputation—Now appeared first on maslansky+partners.
