The Make America Healthy Again (MAHA) Commission has dropped its roadmap, and while the headlines sound like the usual policy fare (“modernize vaccines,” “expand injury research,” “re-evaluate childhood schedules”), what’s really happening is a communications earthquake. Ignore it, and you do so at your own peril. The post Vaccines, DTC, MAHA, and the Battle for Trust: Why Pharma Can’t Afford to Sit This One Out appeared first on maslansky+partners.| maslansky+partners
HR leader Nile Hull shares five language tactics for interviews, to help candidates use language thoughtfully and authentically.| maslansky+partners
In our work, we often hear “insights,” “learnings,” and “findings” used interchangeably. But are they really the same? And does it matter which one you use?| maslansky+partners
The controversy around American Eagle’s jeans ad with Sydney Sweeney is not about denim or DNA. It’s a full-blown Rorschach test for our culture war, according to Lee Carter. In her latest piece, Lee explores why people on the left and the right are so outraged. Over jeans. The post When “Good Genes” Meets the Culture War: Why Every Brand Needs a Rorschach Strategy appeared first on maslansky+partners.| maslansky+partners
Lee Carter shares four key steps pharma companies can take to engage more productively with the MAHA movement.| maslansky+partners
When it comes to corporate storytelling, companies can use the Goldilocks Principle to find the communication approach that's "just right."| maslansky+partners
In responding to the executive order on drug pricing, pharma companies have a chance to redefine their narrative.| maslansky+partners
With President Trump and RFK Jr’s focus on pharma and health, companies need to engage; they need to be telling the right pharma story.| maslansky+partners
People are angry. From DEI to tariffs and rising prices, companies need to understand how to respond & communicate in this new "age of rage."| maslansky+partners
Here are five corporate communication strategies that won't work in this evolving environment, and a guide on how to communicate successfully.| maslansky+partners
Democrats had a big challenge for this year's DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.| maslansky+partners
Partner Keith Yazmir shares insights on why selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.| maslansky+partners