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From:
Digiday
(Uncensored)
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Why advertisers are quietly returning to news-driven media channels
https://digiday.com/marketing/why-advertisers-are-quietly-returning-to-news-driven-media-channels/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.
