In China’s rapidly evolving beauty market, the conversation has shifted from “what ingredients are in your serum” to “how does your skincare make me feel?” For years, consumers, particularly millennials and Gen Z, were obsessed with ingredient efficacy: the precise percentage of niacinamide, the latest peptide innovation, the newest anti-aging molecule. Today, that obsession is […] This article Emotional skincare in China: From buzzword to science is the first one to appear on Dax...
