China’s domestic tourism has bounced back dramatically; the numbers tell the story. During the 2024 National Day holiday, China’s national railway recorded 23.1 million trips on the first day alone, up nearly 8% from the previous year and setting a single-day record. In the recent eight-day National Day holiday (also known as Golden Week) in […] This article Overtourism in China: Managing the domestic travel boom is the first one to appear on Daxue Consulting - Market Research and Consu...
