Consistent messaging builds trust and drives conversions, making alignment between marketing and sales essential. Every touchpoint — from initial outreach to follow-up — should reflect a unified brand voice. Since BDRs often serve as a prospect’s first human contact, their communication must embody your brand’s tone, values, and messaging. If your BDRs are not aligned […] The post Marketing for Sales: How Outsourced BDRs Align with Brand Identity to Drive Results appeared first on EBQ.
