“You know when you meet somebody on the street, you ask them ‘How are you doing today?’” Dan Carey, the co-founder of Wisconsin’s beloved New Glarus Brewing Co., told me on a 2024 episode of VinePair’s award-winning “Taplines” podcast. “At a Craft Brewers Conference, it [used to be] ‘How much are you up this year?’ It was a game to say, ‘Oh, we’re up 10 percent,’ ‘Well, we’re up 80 percent!’” “Brewers don’t ask that anymore,” he added, chuckling wryly...
