The world of wellness is one of the most susceptible to flash-in-the-pan fads. Diets fall in and out of fashion frequently — remember the Atkins, Paleo, or Keto diet trends? This year, the topic dominating the narrative among wellness influencers, food brands, and trend-conscious consumers is undoubtedly protein. Today’s concept of fueling up on protein doesn’t mean buying more chicken breasts and eggs like protein-based diets of the past. In 2025, consumers are looking for shortcuts to...
