There are exceptions to the rule, but we’ve reached a point in American craft beer culture when most taprooms can’t pull in crowds with good beer alone. Some have tried to navigate the rising tides by offering experiences customers can’t replicate at home, like Lukr-poured pilsners, turning bocks into beer brûlée with piping hot iron spikes, and, well, doubling down on weekly trivia nights. But none of these tactics fully confront what are arguably the two things holding taprooms back...
