In Part 1, we looked at why so many B2B portals fail. The short version: most companies launch platforms that buyers simply do not want to use. Adoption is low, ROI is elusive, and sales reps still carry the bulk of orders. The good news is that adoption is not a mystery. Companies that succeed […] The post How to Build Digital Experiences Buyers Will Actually Use (Part 2) appeared first on Kibo Commerce.
