In her latest article for Advertising Week entitled Beyond the clichés: What Gen Z really wants from brands, our Chief Research Officer Heather O’Shea explores what today’s most talked-about generation truly values and how brands can build real connection with them. Heather wrote the piece following her session at Advertising Week New York, where she… The post Beyond the clichés: what Gen Z really wants from brands appeared first on Alter Agents.
