Most marketers design funnels with one clear goal in mind: get users to convert. But for subscription apps, conversion is only the beginning. The real work—and most revenue—starts after the installation, in the engagement and retention stages. In subscription-based models, the funnel is still instrumental. But it takes a different form. The subscription funnel includes… Continue reading How Subscription Apps Are Changing Digital Marketing Funnels The post How Subscription Apps Are Chang...
