Making Change Stick explores why most change efforts fade and how to design behaviour that lasts. Drawing on BJ Fogg’s B = MAP model: Motivation, Ability, and Prompt. It shows that sustainable transformation depends less on willpower and more on thoughtful design. Through practical insights and examples, it invites leaders to make the right behaviours easy, meaningful, and natural. Change sticks when we stop pushing harder and start shaping conditions where people can succeed.
