KEY POINTS Colleen’s 12Ps of Marketing Technology© is built upon the tenet that MarTech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The technology offers no value unless it enables a solid marketing strategy.Further, for MarTech to succeed, the technology needs to be successfully adopted and utilized by| Clarke & Esposito
CMO, Marketing & Customer Experience (CX) Consultant, & Digital Strategist. Modern marketing champion.| Clarke & Esposito
C&E Perspectives| www.ce-strategy.com
In today's digital world, audience-centricity is table-stakes for publishers and associations. Explore how to build an effective, data-driven audience strategy.| Clarke & Esposito
In a podcast episode of Reboot IT, Dave Coriale, President of Delcor, enlists the help of C&E’s Colleen Scollans to explore customer data platforms (CDPs), why CDPs are gaining traction in the 501c community, and whether (and why) one might be in your future. It is 44 minutes of distilled wisdom (perfect for your next dog walk) – well worth the time of anyone working at a professional association or academic society in any capacity.| www.ce-strategy.com
Improving Author Communications: 4 Pillars for Journal Publishers In scholarly publishing, every communication with an author is more than a […] The post Elevating Your Author Experience, One Message at a Time first appeared on Clarke & Esposito.| Clarke & Esposito
A question we are asked frequently is, When should we begin to think about a publisher RFP? The answer is almost […] The post Publisher RFP Timeline first appeared on Clarke & Esposito.| Clarke & Esposito
It is difficult but not, as it turns out, impossible to lose $400M in a single day in scholarly publishing| Clarke & Esposito
We are often asked by associations that publish their journals via a publishing services agreement (PSA) with a larger publisher […] The post When Is a Competitive Journal RFP Worth the Effort? first appeared on Clarke & Esposito.| Clarke & Esposito
Data is essential for making smarter decisions and delivering better marketing and customer experiences. While association executives understand this, many […] The post The Case for Data Sovereignty first appeared on Clarke & Esposito.| Clarke & Esposito
Synopsis: This article makes the case for applying systems thinking to submission and peer review systems (SPRSs) in journals publishing. It argues that the evolving landscape of publishing necessitates a new way of thinking about these fundamental systems. The piece encourages publishers to reconsider their approach to SPRSs, suggesting that systems thinking could revolutionize this critical part of the publishing workflow. The post Peer Review Systems Could Benefit from Systems Thinking fir...| Clarke & Esposito
A thorough Request for Information (RFI) and Request for Proposal (RFP) process is crucial for selecting the best Marketing Technology (MarTech) tools. A well-executed RFI process enables organizations to make informed decisions, saving time and resources. Well-constructed RFIs ensure the best technology is selected and integrates seamlessly with the organization's current marketing technology stack as well as their envisioned future marketing technology capabilities. RFIs facilitate cross-fu...| Clarke & Esposito
In this interview, C&E's Colleen Scollans talks to change management expert Charlotte Talmage of Uuna about how scholarly publishers and societies can more effectively manage change. The post Interview With a Change Expert: Managing Change in Societies and Scholarly Publishing Organizations first appeared on Clarke & Esposito.| Clarke & Esposito
In a podcast episode of Reboot IT, Dave Coriale, President of Delcor, enlists the help of C&E’s Colleen Scollans to explore customer data platforms (CDPs), why CDPs are gaining traction in the 501c community, and whether (and why) one might be in your future. It is 44 minutes of distilled wisdom (perfect for your next dog walk) – well worth the time of anyone working at a professional association or academic society in any capacity. The post CDPs for Associations first appeared on Clarke ...| Clarke & Esposito
Historical analysis of bibliometric trends shows scholarly publishing market consolidation over the years. These changes are linked to the emergence of The Big Deal subscription model and Open Access initiatives that have forced publishers into a rapid shift towards new business models focused on volume and scalability. The post Quantifying Consolidation in the Scholarly Journals Market first appeared on Clarke & Esposito.| Clarke & Esposito
Transformative Agreements (TAs) can create significant challenges for the society partners of publishers. The post The Challenge with Transformative Agreements and Society Journals first appeared on Clarke & Esposito.| Clarke & Esposito
Clarke & Esposito is a management consulting firm focused serving professional associations, societies, universities, and other organizations involved in professional content creation and distribution| Clarke & Esposito
C&E Perspectives| www.ce-strategy.com
Marketing has been undergoing profound change, and organizations that understand and embrace modern marketing have a substantial competitive advantage| Clarke & Esposito
Successfully plan, select, and adopt marketing technology. With a strong focus on strategy & change, we see MarTech as way more than just a solutions decision.| Clarke & Esposito
A seismic shift has taken place in scholarly publishing. Publishers that focus on author experience (AX) have a competitive advantage.| Clarke & Esposito
This article makes the case for applying systems thinking to submission and peer review systems (SPRSs) in journals publishing.| Clarke & Esposito
A well-run Marketing Technology Evaluation (e.g., an RFI/RFP process) is crucial for selecting the best technology and ensuring adoption success.| Clarke & Esposito
In this interview, we talk to change management expert Charlotte Talmage about how scholarly publishers and societies can more effectively manage change.| Clarke & Esposito
Find out why Customer Data Platforms (CDPs) are gaining traction in the association community and how a CDP can be a game changer for your association.| Clarke & Esposito
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.| Clarke & Esposito
As organizations advance the six pillars of AX (Author Experience) maturity, they set themselves up for success in today’s evolving publishing landscape.| Clarke & Esposito
