Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.| Retail Technology Insider
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As economic conditions continue to indicate a recession is on the way learn how retailers are going beyond CX to protect profits in these tough times.| Retail Technology Insider
With new regulations transforming Buy Now, Pay Later (BNPL), brands must treat it as a fully integrated part of the customer journey — not a bolt-on growth hack. BNPL providers like Klarna and Clearpay have boomed over the years. This has been a dream scenario for retail marketers thanks to greater conversions and less cart […] The post Buy Now Pay Later as Part of the Brand Experience appeared first on Retail Technology Insider.| Retail Technology Insider
The retail industry is facing a rise in cyber threats, attributed to outdated systems, decentralized operations, and broadening vulnerabilities. Recent data breaches impacting prominent brands like Harrods, Marks & Spencer, Cartier, The North Face, and Victoria’s Secret are just the latest to highlight this concern. These incidents reveal the evolving and complex threat landscape that […] The post Redefining Resilience in Retail IT Through a Preventative Approach to Cybersecurity appeared...| Retail Technology Insider
AI isn’t coming—it’s already here, moving fast, breaking things, and forcing entire industries to rethink how they operate. It’s writing ad copy, running customer service chats, and predicting what people want to buy before they even know it themselves. It’s also making headlines for all the wrong reasons—deepfake scams, privacy violations, and biased algorithms that […] The post The Personalization Paradox: AI, Trust, and the Future of Retail appeared first on Retail Technology...| Retail Technology Insider
As we finish the first month of 2025 quick-service retail (QSR) remains a fast-moving and competitive space. As more and more brands emerge across the QSR space, aiming to compete for the same customer pool while also trying to introduce new customers to certain pockets of QSR, existing brands – even legacy names – must […] The post 2025 Trends & Best Practices for Quick-Service Retail appeared first on Retail Technology Insider.| Retail Technology Insider
Retail branding is no longer just about creating eye-catching logos or consistent packaging — it’s about crafting experiences that resonate with today’s consumers.| Retail Technology Insider
The pressure on retailers to deliver seamless, personalized experiences has never been higher. According to the 2024 Forbes State of| Retail Technology Insider
The COVID-19 pandemic placed pressure on online merchants to be transparent about how they were prioritizing safety with their products,| Retail Technology Insider
The pressure on retailers to deliver seamless, personalized experiences has never been higher. According to the 2024 Forbes State of| Retail Technology Insider
Retail is transforming at an unprecedented pace. From AI-driven personalization engines to cashier less checkout and immersive in-store experiences, technology| Retail Technology Insider
Recently, our colleagues at Government Technology Insider published this interesting look at how the accuracy and timeliness of package delivery| Retail Technology Insider
CES 2024 is less than four months away, and in advance of the world’s largest and most influential consumer technology| Retail Technology Insider
Brand loyalty isn’t what it used to be. For decades, customer loyalty offered retail brands a dependable buffer against market volatility. But as the ever-shifting tariff situation threatens to drive up costs and ripple through global supply chains, even the most established customer relationships are starting to fracture. Consumers are no longer sticking with their […] The post How Tariffs Are Eroding Brand Loyalty – And What Retail Marketing Leaders Should Do About It appeared f...| Retail Technology Insider
The pace of technological advancement is accelerating, reshaping how we shop, connect, and experience commerce. While the past two decades| Retail Technology Insider
The pressure on retailers to deliver seamless, personalized experiences has never been higher. According to the 2024 Forbes State of Customer Service and CX Survey, 81 percent of customers prefer companies that offer personalized experiences — and they’re increasingly demanding those experiences across every digital touchpoint. In response, retailers are sprinting to implement generative AI […] The post Retail Can’t Just Add GenAI — It Has to Replatform appeared first on Retail Te...| Retail Technology Insider
As opposed to traditional monolithic CMS, headless CMS provides greater flexibility and collaboration capabilities to the digital experience.| Retail Technology Insider
Retailers are utilizing personalization to build relationships and trust, creating lifetime customer value.| Retail Technology Insider
In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how| Retail Technology Insider
By now, retailers are well aware of the need for an increased online presence. We are still in the throes| Retail Technology Insider
The idea of a “totally connected” shopping experience is now here. At The National Retail Federation’s annual conference in January – the largest retail trade show globally – technologies were unveiled that give retailers the tools needed to unify physical stores with their digital counterparts, says Neerav Shah, Vice President EMEA at commercetools. We sat […] The post The Future of Retail is Unified: Here’s Why appeared first on Retail Technology Insider.| Retail Technology Insider
As marketers build their go to market plans for 2023 what digital marketing strategies should they implement for success?| Retail Technology Insider
In the past decade, influencer marketing has emerged as one of the most powerful tools for brands to reach their| Retail Technology Insider
For vendors, ensuring effective digital service interactions throughout the customer journey is critical for retention and loyalty, yet major gaps| Retail Technology Insider
In an era of constant technological evolution, the retail industry finds itself at the intersection of groundbreaking innovation and shifting| Retail Technology Insider
The festive season has officially arrived, and this means one thing for retailers — the Christmas present purchasing frenzy. Up| Retail Technology Insider
Retail is transforming at an unprecedented pace. From AI-driven personalization engines to cashier less checkout and immersive in-store experiences, technology| Retail Technology Insider
It’s in the best interest of companies to take a more strategic approach instead of merely reacting to workplace trends.| Retail Technology Insider
Say goodbye to email marketing and hello to mobile messaging marketing. Here’s why SMS marketing is here to stay.| Retail Technology Insider
The holiday shopping season is kicking into high gear for brands everywhere. However, consumer spending may look different this year| Retail Technology Insider
In 2024, Public Relations and digital marketing mean so many different things and take so many different facets to succeed.| Retail Technology Insider
In our fast-paced digital world, providing a seamless user experience (UX) for eCommerce customers is not just an advantage—it's a| Retail Technology Insider
The impact that evolving consumer expectations have on retail is undisputed. The rise of digital-native consumers beginning their careers and| Retail Technology Insider
In recent years, e-commerce has dominated the retail sector, but brick-and-mortar stores are making a comeback. This shift has led| Retail Technology Insider