With new regulations transforming Buy Now, Pay Later (BNPL), brands must treat it as a fully integrated part of the customer journey — not a bolt-on growth hack. BNPL providers like Klarna and Clearpay have boomed over the years. This has been a dream scenario for retail marketers thanks to greater conversions and less cart […] The post Buy Now Pay Later as Part of the Brand Experience appeared first on Retail Technology Insider.
