Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the "hyper scale" demands of live streaming events, where millions...| Beet.TV - The Root to the Media Revolution
The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges...| Beet.TV - The Root to the Media Revolution
As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad br...| Beet.TV - The Root to the Media Revolution
The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and p...| Beet.TV - The Root to the Media Revolution
Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming sup...| Beet.TV - The Root to the Media Revolution
The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV do...| Beet.TV - The Root to the Media Revolution
