Websites Visited During a B2B User Session - NN/G
While researching a purchase, a user conducted 25 visits to 15 different sites. Discussion of why and how the user visited each site and shy she left it.| Nielsen Norman Group
188 tips for attracting business customers and turning leads into sales. Includes discussions and 301 screenshots to supplement the research findings.| Nielsen Norman Group
Jakob Nielsen's classic book discusses the most important of the guidelines for Web usability. It also revisits guidelines from the 1990s in light of newer research.| Nielsen Norman Group
While researching a purchase, a user conducted 25 visits to 15 different sites. Discussion of why and how the user visited each site and shy she left it.| Nielsen Norman Group
Every year brings new mistakes. In 2002, several of the worst mistakes in Web design related to poor email integration. The number one mistake, however, was lack of pricing information, followed by overly literal search engines.| Nielsen Norman Group
Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.| Nielsen Norman Group
Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.| Nielsen Norman Group
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. (2 min. video w. Jakob Nielsen)| Nielsen Norman Group
Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues.| Nielsen Norman Group
1073 design guidelines to improve conversion rates and customers' shopping experience. 13 volumes, with more than 3100 screenshots that worked or failed in user testing.| Nielsen Norman Group
User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.| Nielsen Norman Group
