Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues.| Nielsen Norman Group
1073 design guidelines to improve conversion rates and customers' shopping experience. 13 volumes, with more than 3100 screenshots that worked or failed in user testing.| Nielsen Norman Group
User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.| Nielsen Norman Group