Why Your Digital Content Strategy Needs Stories
Too few businesses weave storytelling into their digital content strategy. Make that blind spot your advantage.| KLA Group
Too few businesses weave storytelling into their digital content strategy. Make that blind spot your advantage.| KLA Group
Use this guide to custom website design services to select an agency that will develop your site and increase B2B lead generation opportunities.| KLA Group
SEO digital marketing is a value-add for your business – if you have a solid understanding of what it can and cannot do.| KLA Group
Get the 5 strategic activities you should focus on now to generate B2B leads this year.| KLA Group
Buying email lists is an ineffective marketing strategy. Here are 10 ways to put your website to work for you and organically grow your list 24/7.| KLA Group
Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often are left behind, ripe fruit for your competition to pluck if new needs arise and your contacts don’t think to call you first.| KLA Group
Discover the real reason your B2B lead generation efforts fall short—and why changing your strategy too soon may be doing more harm than good.| KLA Group
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. Sure, that nets you a fistful of business cards and new contacts, but it’s not the most efficient use of your time.| KLA Group
Every business shares a goal: build a lead generation machine that consistently delivers. Yet, many small and mid-sized business owners suffer from weak pipelines and are regularly frustrated because they don’t know how to create consistent future business. They’ve invested time, money and staff into prospecting and sales and are not getting sustainable results.| KLA Group
Perhaps a business owner’s biggest frustration is seeing all those opportunities sitting in the pipeline, but nothing is closing. Proposals were presented. Prospects declared, “I’ll let you know.” But they haven’t, and now you don’t know what to do next.| KLA Group
You’re probably more than used to seeing the end-of-year car and truck commercials, each offering a giant bow and a hefty discount. But, is discounting the answer for your business? Sales leaders often feel the crunch to meet Q4 goals in November and December, and many turn to discounts as a result. However, this approach can actually undermine long-term goals, weaken client relationships, and set poor pricing expectations for the future. Here’s a look into why discounting isn’t the ans...| KLA Group
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the marketing qualified leads aren’t converting into the sales pipeline, there are no sales to close.| KLA Group
I frequently recommend using lead generation, and then in the next breath mention sales prospecting, when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them.| KLA Group
Learn the three reports every B2B business needs and how AI turns them into actionable insights that drive revenue growth.| KLA Group
Occasionally, you let salespeople off the hook for not following up with a lead from the marketing team. Other times, you hear salespeople reading directly from a script and don’t say anything. You think the behavior is harmless. It’s not.| KLA Group
Successful B2B businesses know that it’s not just about generating leads, they master revenue generation strategies. We can help.| www.klagroup.com
Discover five ways AI boosts B2B lead generation using HubSpot, ChatGPT, and Seamless.AI to automate prospecting, personalize outreach, and grow sales.| KLA Group
When there are not enough leads, marketing isn’t broken. Look to sales and marketing alignment to create your revenue engine.| KLA Group
Is going from sales rep to manager a good career choice? What do sales managers do? Is sales management right for you? Get the answers in this article.| KLA Group
In email prospecting, one of the first things I recommend is that you send yourself a draft before hitting send. That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can quickly see where you need to make adjustments to grab your prospect’s attention and get a reply.| KLA Group
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve sales goals. Then get stuck without the critical business metrics for our revenue generating system to measure if we’re on the right path to achieve them.| KLA Group
We polled a group of SMB B2B business owners who attended a recent Coffee with Kendra revenue generating webinar to learn how well they feel appointment setting is going in their companies. 41% of business owners feel that appointment setting is working okay, but has room for improvement, while another 33% want to make it even better. | KLA Group
Learn the three-email prospecting follow-up sequence and get sales coaching tips to transform your stalled pipeline into a powerful revenue generation system.| KLA Group
Sales prospecting emails are one of the easiest ways to cold call. Yes, cold call. Here’s why and 7 tips to get started.| KLA Group
B2B email marketing can generate an ROI of $36 for every $1 invested, but only if you continually monitor and improve key metrics.| KLA Group
Embrace the future with KLA Group, using AI for marketing and sales. Gear up for exciting innovation, tailored strategies, and business growth!| KLA Group
The world of digital marketing never stays still for long, and 2024 is shaping up to be a year of significant change when it comes to email sender guidelines and compliance regulations. Starting February 1st, Google, Microsoft, and Yahoo will begin enforcing new policies that all companies sending marketing emails must adhere to in order to preserve their reputation and protect their ability to reach recipient inboxes. | KLA Group
Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING. More specifically, coaching sales reps how to better convert inbound leads into sales-qualified opportunities. Sales coaching is critical for getting the highest results out of your salespeople.| KLA Group
Learn how to turn your CRM system into a true revenue engine. Discover five hidden issues slowing sales, missing buyers, and stalling pipeline growth.| KLA Group
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system.| KLA Group
Your guide to creating website content that engages prospects, addresses every phase of the Buyer’s Journey, and generates leads.| KLA Group
You want to know “Can I do SEO on my own?” – these 10 questions will tell you if you’re ready to take SEO in-house.| KLA Group
How to design your website user experience to guide prospects through their buy cycle| KLA Group
SEO takes time, but your leads can’t wait. Explore five B2B lead generation strategies that convert while your SEO builds long-term visibility.| KLA Group
Struggling with website traffic but no leads? Learn how to fix messaging mistakes using SEO and digital marketing strategies that drive real B2B revenue.| KLA Group
When your reps are losing sales, use these questions and strategies to identify what to do to improve your sales process, restore your win rate, grow revenue.| KLA Group
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is a core element of their Revenue Generation System because it details how to build awareness for your company in your target markets and ultimately drives new leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds simple. But without a marketing pla...| KLA Group
Do not sell products and services. | KLA Group
As I’m sitting down to write this post, I’ve got my email inbox open, Teams chats popping up, my cell phone next to me, LinkedIn messages staring at me, and a to-do list a mile long that will undoubtedly keep me occupied until I’m well past my retirement age. | KLA Group
Are your reps wasting hours on manual prospecting? Learn three workflows to automate follow-up, save time, and grow sales without adding headcount.| KLA Group
Struggling to get results from your HubSpot setup? Discover the five hidden reasons it underperforms and turn your CRM into a high-converting revenue engine| KLA Group
Struggling to get real ROI from HubSpot? Turn your CRM into a revenue engine that attracts leads, aligns sales and marketing, and closes more deals.| KLA Group
To achieve business goals, you must set sales and marketing performance expectations. Start with these 15 sales analytics metrics to monitor.| KLA Group
You’re lucky when sales reps have cold call anxiety. | KLA Group
If you’re running a business with just a few salespeople, you know how critical every client interaction can be. It’s not just for revenue. It’s for your revenue generation system. Whether you have one salesperson or six, making the most of every sales call is essential for building trust and driving long-term growth. | KLA Group
You’ve probably heard the sales prospecting saying that it takes 10 no’s to get one yes, but I think that number is outdated. | KLA Group
You’re working through your list of prospects, staring down dozens of names, knowing each one needs a personalized touch. But let’s face it—writing one-off, heartfelt emails for every single lead isn’t just daunting, it’s downright impossible with everything else on your plate. That’s where AI should help with your B2B lead generation, right? Many times, AI-generated emails feel disconnected and lack that natural-sounding human conversation you need to build relationships in your ...| KLA Group
Email prospecting remains one of the most effective ways to engage potential B2B clients. However, writing personalized emails at scale can be time-consuming, especially when trying to avoid generic, templated messages. With the help of AI, especially tools like ChatGPT, you can now scale your sales prospecting efforts while keeping them highly personalized and relevant to each prospect. | KLA Group
Discover how to stand out, even in saturated and commoditized markets, with a sustainable Revenue Generation System.| KLA Group
Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”? | KLA Group
Discover the ultimate revenue generating system designed to drive sales growth and increase your bottom line. Visit KLA Group today.| KLA Group
How to build your B2B lead generation system step by step when you’re ready to grow your business.| KLA Group
Running a small, growing B2B business often means wearing multiple hats. For many business owners or their staff, this includes juggling sales and marketing responsibilities with limited expertise or time. One of the biggest challenges is making your website reflect your business and turn it into a valued tool for sales and marketing when you don’t have the necessary experience. If this sounds like your company, you’re not alone. | KLA Group
Simplify B2B lead generation. Discover how experts use HubSpot’s Content Remix and CRM to drive demand and accelerate revenue growth.| KLA Group
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. It is the best way to maintain a core element of their revenue generation system: selling consistently. | KLA Group
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. | KLA Group
Are you making the most of your sales calls, webinars, and demos? There is a wealth of opportunity waiting in every sales conversation. I am talking about the words, phrases, objections, and points the prospect brings up as they talk to you. If you’re not recording them, you’re missing out on a game-changing opportunity. Imagine being able to craft follow-ups in minutes that not only keep the conversation going but build trust, create engagement, and drive prospects smoothly down your sal...| KLA Group
Last week, I spoke with a business owner who said, “We’re doing everything—sales, marketing, lead generation—but revenue isn’t growing fast enough.” His team was working hard, but their pipeline wasn’t filling quickly enough, deals were stalling, and they weren’t converting enough leads. | KLA Group
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the stage is set with both hurdles and opportunities for businesses. This is not just another year. It’s a call for companies to redefine their sales strategies and embrace change. | KLA Group
Your CRM should be a revenue-driving powerhouse, streamlining sales, increasing efficiency, and helping your team close more B2B sales. But is it actually doing that, or is it just an expensive contact database that slows your team down? | KLA Group
As a business owner or branch manager, you know that sales success is not just about making calls and booking meetings. It is about making the right connections with the right people. If your team’s prospecting approach feels transactional, they are missing opportunities to attract high-quality prospects. | KLA Group
