The controversy around American Eagle’s jeans ad with Sydney Sweeney is not about denim or DNA. It’s a full-blown Rorschach test for our culture war, according to Lee Carter. In her latest piece, Lee explores why people on the left and the right are so outraged. Over jeans. The post When “Good Genes” Meets the Culture War: Why Every Brand Needs a Rorschach Strategy appeared first on maslansky+partners.
