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When “Good Genes” Meets the Culture War | maslansky + partners
https://maslansky.com/2025/08/05/when-good-genes-meets-the-culture-war-why-every-brand-needs-a-rorschach-strategy/
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language strategy
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good genes
good jeans ad
The controversy around American Eagle’s "good genes" jeans ad with Sydney Sweeney is not about denim or DNA. Lee Carter explores why the left and the right are so outraged.
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