Resources are a primary challenge, but marketers are also having to make changes in light of privacy regulations.| MarketingCharts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
There are several attributes that define "great creative," but primary among them are clear brand storytelling and visually compelling design.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
While marketers are highly satisfied with their martech tools, integration and usage problems persist.| Marketing Charts
Among adults who have some familiarity with AI, almost 6 in 10 have used AI-assisted search in the past month.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
Client budget constraints are also an obstacle to winning new business, although there's optimism surrounding new business efforts.| Marketing Charts
We're living in "the Gen X decade," and the US is on the cusp of becoming a "Gen X economy," according to this report.| Marketing Charts
Marketers are hoping that AI can help with what is proving to be their biggest advertising challenge: reaching target audiences| Marketing Charts
Marketers are using AI more frequently, and as they do, their views on its impact on jobs are changing.| Marketing Charts
90% of marketers surveyed would see a benefit to PR being more integrated with sales and marketing.| Marketing Charts
Only one-third of B2B marketers had purchased or contracted a generative AI tool for application to enterprise software within the previous 3 months.| Marketing Charts
Viewers are approaching the maximum they're willing to spend on TV and video services.| Marketing Charts
Quality audience targeting data is also perceived to be a key benefit of direct mail marketing.| Marketing Charts
About 1 in 9 US adults surveyed said they are currently using a GLP-1 medication. This group is more apt to be switching to smaller CPG pack sizes.| MarketingCharts
Sponsored by Influitive, get insights from professionals about how to navigate the world of customer marketing. Our podcast is filled with advice and real-life scenarios from our customer marketing guests. Find your headphones and tune in. 🎧| The Alliance
Here at Customer Marketing Alliance's Learning with Leadership Podcast, we'll be interviewing and discussing leadership positions, the ups and downs, with some big and upcoming names in Customer Marketing.| The Alliance
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
Exploring Amazon’s brand strategy reveals the underlying principles that have catapulted the company to the forefront of global commerce. Understanding these strategies can inform how businesses can thrive in a competitive landscape. Understanding Amazon’s Brand Positioning To grasp Amazon’s brand strategy, it’s essential to look at how it positions itself in the market. This positioning … Continue reading "Exploring Amazon’s Brand Strategy: What Keeps It at the Top?" The post Exp...| Disfold Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts