I still see people using the term "customer-centric" incorrectly. What does it truly mean to be customer-centric? It looks like this: There are no discussions, no decisions, no designs without bringing in the customer and her voice, without asking how it will impact the customer, how it will make her feel, what problems it will help her to solve, what value it will create and deliver for her (that ultimately creates value for the business). That voice = customer understanding. And customer un...| CX Journey™
Revenue growth remains the leading priority. While brand is also a key priority, many are spending more on performance at the expense of brand.| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
Exploring Amazon’s brand strategy reveals the underlying principles that have catapulted the company to the forefront of global commerce. Understanding these strategies can inform how businesses can thrive in a competitive landscape. Understanding Amazon’s Brand Positioning To grasp Amazon’s brand strategy, it’s essential to look at how it positions itself in the market. This positioning … Continue reading "Exploring Amazon’s Brand Strategy: What Keeps It at the Top?" The post Exp...| Disfold Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts