Consumers Are Wary of Sharing Their Data. What Makes A Website Suspicious? - Marketing Charts
Poor grammar, requests for unnecessary info, and lack of contact info are among the top reasons to distrust a website.| MarketingCharts
Consumers will spend $13.1 billion on Halloween this year, exceeding 2023's previous record of $12.2 billion.| Marketing Charts
Instagram is the favorite for slightly fewer than one-third (31%) of teens.| Marketing Charts
Poor grammar, requests for unnecessary info, and lack of contact info are among the top reasons to distrust a website.| MarketingCharts
Senior marketers are seeing the value of engaging with fandoms and communities to scale brand impact.| MarketingCharts
The primary reason is because the vendor's long-term roadmap won't support the marketer's needs over time.| Marketing Charts
Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
Resources are a primary challenge, but marketers are also having to make changes in light of privacy regulations.| MarketingCharts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
There are several attributes that define "great creative," but primary among them are clear brand storytelling and visually compelling design.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
While marketers are highly satisfied with their martech tools, integration and usage problems persist.| Marketing Charts
Among adults who have some familiarity with AI, almost 6 in 10 have used AI-assisted search in the past month.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
About 1 in 9 US adults surveyed said they are currently using a GLP-1 medication. This group is more apt to be switching to smaller CPG pack sizes.| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
Exploring Amazon’s brand strategy reveals the underlying principles that have catapulted the company to the forefront of global commerce. Understanding these strategies can inform how businesses can thrive in a competitive landscape. Understanding Amazon’s Brand Positioning To grasp Amazon’s brand strategy, it’s essential to look at how it positions itself in the market. This positioning … Continue reading "Exploring Amazon’s Brand Strategy: What Keeps It at the Top?" The post Exp...| Disfold Blog
Don't deflect, provide your customers with alternative channels for a positive customer experience.| IDC Blog
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
