CMOs Say They Need to "Win Share of Culture." How? - Marketing Charts
Senior marketers are seeing the value of engaging with fandoms and communities to scale brand impact.| MarketingCharts
Only around 3 in 10 US adults have an overall view of the advertising and public relations industry that is positive.| Marketing Charts
People are less likely these days to be finding out about TV and video content via ads.| Marketing Charts
Senior marketers are seeing the value of engaging with fandoms and communities to scale brand impact.| MarketingCharts
Real Revenues are currently the worst-performing metric in the CEIR Total Index, as inflation and government policies challenge the industry.| MarketingCharts
Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
Almost half of gamers ages 13+ agree that they often make in-game purchases based on in-game ads.| Marketing Charts
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
