Consumers Grow More Trusting of Information from Brands - Marketing Charts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
Almost half of gamers ages 13+ agree that they often make in-game purchases based on in-game ads.| Marketing Charts
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
Close to one-third of US adults report reading digital magazines. Almost as many say the same about print magazines.| Marketing Charts
Digital out-of-home ad revenues grew by 9.2% y-o-y in Q2 to reach 36% share of sales.| Marketing Charts
Marketers are using AI more frequently, and as they do, their views on its impact on jobs are changing.| Marketing Charts
90% of marketers surveyed would see a benefit to PR being more integrated with sales and marketing.| Marketing Charts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
