La actriz Antonia San Juan ha anunciado en una red social que tiene cáncer tras llevar más de un año con problemas de garganta. Ha decidido aparcar la actuación temporalmente para centrarse en el tratamiento que le prescriban los médicos. La entrada La actriz Antonia San Juan anuncia que tiene cáncer se publicó primero en EFE Salud.| EFE Salud
CIOs and CTOs may sit side by side, but the way they operate is entirely different. Here’s how to tailor your message and drive real impact.| Product Marketing Alliance
¿Hasta qué punto los modelos que usamos para entendernos acaban por limitarnos? En este artículo exploro cómo las etiquetas, por útiles que parezcan, pueden actuar como jaulas invisibles en nuestras organizaciones. Una invitación a cuestionar lo que nombramos, cómo lo hacemos… y a abrir espacio para| Se hace camino al andar...
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product.| Product Marketing Alliance
B2B marketers use a Buyer MVP (minimum viable persona) with GenAI to improve and validate outputs for relevant AI-assisted content marketing.| Marketing Interactions
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. We could blame it on chaotic, unorganized data management or silos in our Martech stack, but perhaps the problem is really in how we define […] The post Personalization in B2B Marketing: Overrated or Misunderstood? appeared first on Marketing Interactions .| Marketing Interactions
Vous avez réalisé vos entretiens. Vous avez recueilli pleins de données auprès des utilisateurs. Il va falloir les affiner et les mettre en forme afin que ces données puissent être utilisées par les différents intervenants du projet. Ça va se faire en plusieurs étapes : Dans un … Lire la suite| Le bloc-notes, UX & Design d'expérience utilisateur
“I know I’m wasting half of my marketing budget. I just don’t know which half!” Have you or your management team ever expressed this concern? It’s a common one. What if I told you that I know how to know, with certainty, which half of your budget is mis-spent? It’s true. I can help you […]| Marketing Campaign Development Blog
How well do you understand your target market? This new online course will arm you to achieve success. Dear Marketing Campaign Development readers, As you already know, the art of building a solid persona to illustrate someone who lives and breathes in your target market is a critical component of your go-to-market strategy. I’ve just […]| Marketing Campaign Development Blog
Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them| Marketing Interactions